Archive for August 20th, 2009

Marion can help you get a handle on mobile marketing

Momentum is gaining with mobile marketing as more and more individuals are utilizing phones with data packages. The mobile phone is the one device that is always with you, making the accessibility factor a major benefit for businesses promoting to consumers. 

With mobile marketing you provide a direct response mechanism for any call-to-action and when utilized as part of a larger media campaign, it increases visual exposure for better results. It should reinforce your other marketing strategies.

Benefits of a text messaging campaign may include:

     – More traffic to your business and your website with targeted campaigns
     – Improved customer loyalty and a closer relationship with your customers
     – Enhanced name and brand recognition

The most advantageous part of mobile marketing is it is 100% permission based.

With mobile marketing, your audience receives your message immediately, your reach is extended, and it’s affordable. The response rate has also been noted to be higher than direct mail or other promotional tactics.

According to a white paper by Zeep Media, over 5 billion SMS (short message service) messages per month are sent to subscribers’ phones in the US with content they opted-in to receive. Texas receives 9% of the total SMS alerts sent in the United States and California is number one with 11%.

Types of Response-based SMS Ad Formats

Pay per reply – subscriber responds with a specific keyword (74% of market)

Pay per click – ad contains a link to a website (26% of market)

Let’s also think about B2B for a moment…

Where mobile marketing was once viewed only for the B2C business, B2B companies can get creative in how they stay connected to their clients. Businesses can send their customer base best practice tips on using a particular product or case studies on how a product or solution worked well for another client.

Look at mobile marketing as another way of engaging your customer and providing them the information they need as efficiently as possible.

If you’ve considered mobile marketing but are not sure where to begin, Marion can help you determine the best strategy.