Archive for October 27th, 2009

Search Engine Optimizers have always relied on Google PageRank to determine the strength of websites on search engines; however, Google is trying to wean us off its use. To do this, Google removed the PageRank values from the Crawl stats section of Google Webmaster Tools.

Google PageRank stats range from (Lowest) 1 – 10 (Highest).

Google Toolbar PageRank

Google has always implied that PageRank is not the end all be all but no one seemed to listen. Now that it’s no longer there, Google is hoping the temptation to utilize these figures dissipates.

Still, the PageRank value is not completely obsolete. The Google toolbar and other third party applications currently provide access to this information, so technically this only affects those that utilize Google Webmaster Tools to closely monitor their sites.

It seems the moral of this Google update is, when analyzing the value of your website do not rely on only one metric.

Remember, when SEO has you confused, contact Marion to get you headed in the right direction.