The Wright Asphalt brochure project was a fun challenge for us, since it dealt with an industry we had not previously worked with. The design utilized images of asphalt in various ways to bring out the essence of the product and highlighted the beauty of the open road. The completed piece was a 9” x 12”, 4-page plus cover brochure.

Corporate brochures are important as sales tools and positioning pieces. However, if the brochure is not strategically planned out and professionally designed, your new brochure may end up in your potential customer’s trash can.

Consider the following points, when you decide to redesign an existing brochure or create a new one.

• Does your brochure communicate the message intended and stand up against the competition?
• Does your brochure connect emotionally with your prospective customers?
• Is your design professional?
• Does the design use high quality imagery?
• Does your brochure connect personally with your target audience?
• Is your brochure easy to read and follow?
• Is the brochure in language the customer will understand and relate to?
• Are the benefits of the product or service listed up front?
• Does the brochure convey a strong message?
• Is the customer asked to complete a specific action such as calling the office or visiting the website?

When it’s time to produce a new brochure, it should be for a definite purpose and the appropriate investment should be made. Cutting corners may end up with an unimpressive piece.

Check Marion’s latest brochure creations.

Learn more about Marion’s brochure design processes at www.marion.com.