Archive for category Brochure Design
Brochures Can Transport Your Business
Posted by admin in Brochure Design on July 26th, 2010
Marion provided brochure design services for Lee TranServices, a transportation compliance and risk management company based in Lufkin, TX.
The capabilities brochure is four pages plus a cover and measures 9x12”. To complete the project, Marion needed to design and edit artwork and acquire stock photography. The brochure design process also included content edits, working closely with the client, and electronic production.
Lee TranServices, Inc. is the nation’s largest, privately held, full service provider whose mission is to provide only Transportation Compliance and Risk Management services. For over 25 years, Lee TranServices has focused exclusively upon providing custom regulatory compliance and risk management solutions for private motor carrier fleets as well as for-hire fleets, with a personal and hands-on approach.
For more information on our brochure design services and how we can help create them for your company, please contact The Marion Group at 713-623-6444 or email us at info2@marion.com.
Designed to Impress
Posted by admin in Brochure Design on July 23rd, 2010
Highland Resources, Inc., a diversified real estate company in Houston, wanted to impress their clients with the high quality of their products by creating an equally high quality capabilities brochure. Highland asked Marion to do so and Marion delivered.
The brochure design incorporates a portfolio of samples of their high-end properties in Texas, Arkansas, Oklahoma and even Inverness, Scotland.
The brochure’s 8 interior pages were printed in color on glossy paper. To add an elegant touch, the brochure includes front and back fly sheets using translucent onion skin paper. On the cover, the Highland logo was stamped in gold foil and embossed. At the end of the project, Highland ordered 500 printed brochures.
Highland Resources, Inc. is experienced in all facets of real estate including development, construction and management of real estate assets. They are an equity partner in multi-family residential properties, office buildings and retail projects.
For more information on our brochure design services and how we can help create them for your company, please contact The Marion Group at 713-623-6444 or email us at info2@marion.com.
The Upstream and Downstream of Great Brochure Design
Posted by admin in Brochure Design on July 21st, 2010
Marion created an exciting, custom brochure design for Clariant Oil Services. To get a better understanding of Clariant, we decided to try to be like them, working upstream, midstream, and downstream in the design, production and printing processes.
- Upstream, Marion collaborated with Clariant to develop content and design for the brochure. Much like working upstream in the oil industry, we used this part of the process for exploration and to begin production.
- Midstream, Marion worked to electronically design and produce the brochure much like Clariant works midstream to facilitate and transport oil down the pipeline.
- Downstream is when we have the final product is printed, much like for the oil and gas industry when oil products leave the refinery.
The brochure incorporates custom artwork done by one of our custom illustrators who has many years of experience with oil and gas projects. The illustration is a cutaway showing where Clariant Oil Services’ products are being used in the oil refining process. Clariant makes products for all points in the process, from the well head to the refinery, upstream to downstream.
Clariant will use the brochure to stress their team and people-friendly approach as they work closely with customers to develop products, services and solutions. The brochure’s artwork reinforces this by showing many customers and employees throughout the brochure’s pages, face-to-face with the reader. This is important because although Clariant Oil Services has a global reach it has a local focus when it comes to customer service.
Clariant Oil Services is a global leader in the provision of specialty chemical products and services to the oil and gas industry for the upstream exploration markets production, pipeline, and refinery. Headquartered in Houston, Texas, they pride themselves on being able to deliver the highest quality technology and service solutions to their customers, meeting and often exceeding financial, operating, health, safety and environmental goals.
If you need help with brochure design, The Marion Group is here to help. Please email info2@marion.com or call 713-623-6444.
Reaching Out to Veterans with Our Latest Brochure
Posted by admin in Brochure Design on July 12th, 2010
Marion’s latest brochure design and tradeshow display for the Traumatic Brain Injury Center at the Michael E. DeBakey VA Medical Center (MEDVAMC) are impressive and have received praise from the center.
The creation of the brochure and trade show display included:
- Tagline ideas for the display
- Brochure design and electronic production
- A 10-Foot pop-up trade show display design and production
The tri-fold brochure was printed on glossy paper and provides information about traumatic brain injuries as well as mentions that MEDVAMC was awarded a five year grant by VA Office of Research and Development to establish a new VA Rehabilitation Research Center of Excellence.
Traumatic Brain Injury or “TBI” is a signature wound of combat in Iraq and Afghanistan. An estimated 300,000Veterans have sustained brain injury from the wars in Iraq and Afghanistan usually from exposure to blasts.
The folks over at the center loved our work so much, Kimberly A. Arlinghaus, MD wrote the following to our CEO and president Aaron 
Ellisor:
“I am finally back in town and wanted to be sure to tell you ASAP how incredibly gifted you are…in fact, you are the God of Graphics. The brochures and display are richly poignant and accomplish everything we asked of you in creating these products (and more). We look forward to a long and wonderful association with you and your fine company.”
For more information on our brochure services and how we can help create them for your company, please contact The Marion Group at 713-623-6444 or email us at info2@marion.com.
E-learning Pocket Brochure with Stepped Inserts
Posted by admin in Brochure Design on June 29th, 2010
Recently, Marion developed an impressive, custom designed capabilities pocket brochure for K Alliance, an e-learning company. Marion worked with the company to develop the content and our design team did a tremendous job on the layout and graphics. The brochure has four pages plus a cover measuring 9”x12” and included four stair-stepped inserts in the back pocket. The inserts provided information on four of K Alliance’s most prominent product and service offerings, such as information technology training, soft skill training, desktop applications training, and the enterprise server library. K Alliance ordered 1500 copies of the brochure for their sales team and to be mailed as part of a larger mail campaign to prospective clients.
K Alliance is an e-learning corporation, specializing in the most comprehensive educational solutions available on the market. Their mission is to continually provide a superior level of creating and delivering high quality, instructional, educational content.
For more information on our brochure design services and how we can help create them for your company, please contact The Marion Group at 713-623-6444 or email us at info2@marion.com.
The Art of Brochure Design
Posted by admin in Brochure Design on February 12th, 2010
The Wright Asphalt brochure project was a fun challenge for us, since it dealt with an industry we had not previously worked with. The design utilized images of asphalt in various ways to bring out the essence of the product and highlighted the beauty of the open road. The completed piece was a 9” x 12”, 4-page plus cover brochure.
Corporate brochures are important as sales tools and positioning pieces. However, if the brochure is not strategically planned out and professionally designed, your new brochure may end up in your potential customer’s trash can.
Consider the following points, when you decide to redesign an existing brochure or create a new one.
- Does your brochure communicate the message intended and stand up against the competition?
- Does your brochure connect emotionally with your prospective customers?
- Is your design professional?
- Does the design use high quality imagery?
- Does your brochure connect personally with your target audience?
- Is your brochure easy to read and follow?
- Is the brochure in language the customer will understand and relate to?
- Are the benefits of the product or service listed up front?
- Does the brochure convey a strong message?
- Is the customer asked to complete a specific action such as calling the office or visiting the website?
When it’s time to produce a new brochure, it should be for a definite purpose and the appropriate investment should be made. Cutting corners may end up with an unimpressive piece.
Check Marion’s latest brochure creations.
Learn more about Marion’s brochure design processes at www.marion.com.
Points pulled from Darrell Zahorsky’s Design Trash TestFind Your Brand Identity, Don’t Let It Find You
Posted by admin in Brand Building, Brand Positioning, Brochure Design, Logo Design on January 27th, 2010
At the root of your corporate image and corporate identity is your logo, your single symbol to the world of what your company stands for. It is the foundation and the icon for your company. When your customers see your logo, they are reminded of all their experiences with your company; what they have seen, read, heard and felt about your company. It is critical then that your logo reflects the nature and spirit of your company in a positive way, and if you don’t clearly identify who your company is, you might get an identity that you don’t necessarily want.
Recently, The Marion Group designed a campaign for Venture Cotton Cooperative. We began with their logo design. In order to determine their corporate identity, we first looked at their business plan. We needed to find out who their target audience was – who they were speaking to – and what they wanted to portray as a company. What did they want their customers to know about them? Where did they want to go, as a company, in the future? These were things that needed to be identified before the “digital paintbrush” touched the canvas.
Finding Who Your Target Audience Is
We determined that their target audience was the independent cotton farmer. Contrary to the stereotype that the cotton farmer is simple and uneducated about concepts of “finance” and “world markets” and “cooperatives,” they are, in fact, hard workers and very intelligent, especially regarding the interests of their business and the world markets for their industry. They have to be. This business is their livelihood!
We also looked at their competitors. In this case, pretty much all of their competitors, for the most part, had the same look, used the same colors and had a generic feel almost as if no thought was put into it. It seemed that they were targeting the stereotyped farmer.
Implementing Your New Brand Identity
So, for Venture Cotton Cooperative, we introduced new colors, styles and concepts for their logo design. We supplied them with various options to choose from that were unique and different and expressed what their company was about.
Once they chose the logo, we then added to their brand identity with their brochure design and trade show display. In this way, their brand identity and message is consistently showcased throughout their marketing materials.
So, how can my brand identity be showcased? View our Graphic Design Portfolio.
For more information on how The Marion Group can help your company find and develop its brand identity, give us a call at 713.623.6444 or email us at info2@marion.com.
Champion Brochure Design Wins Award – A Case Study
Posted by admin in Brand Positioning, Brochure Design on January 12th, 2010
Marion has created thousands of custom brochure designs over the past 27 years from simple and cost effective to elaborate and high-end.
The positioning brochure Marion designed for Champion Technologies is an example of a completely custom, high-end piece.
Champion Brochure Cover Design
Goals
The goal for this brochure was to create a positioning piece that would put Champion Technologies in the same playing field as other larger upstream chemical companies such as Baker Hughes, Nalco… etc. Although Champion Technologies is the world’s largest privately owned upstream chemical company, many in the industry have been unaware of Champion’s presence or have been under the impression that the company was not competitive with large, publicly traded firms.
Champion’s challenge was to position the Champion brand as one of the “Big Players” within the industry and to have their technical capabilities and global experiences stand out from their better known competitors.
Strategy/Tactics
The strategies used to accomplish the objectives were to:
- Determine an overall structure and layout for the text and images, showcasing an overview of company capabilities
- Illustrate each page layout by hand to create unique imagery and diagrams of processes
- Select images that capture Champion’s brand and capabilities
- Lead a custom photography session with hired models and selected props for additional original imagery that would enhance Champion’s new positioning within the industry
- Showcase Champion’s high level of sophistication, technical know-how and global reach to again enhance their positioning, by utilizing high-end printing and binding techniques including:
- Spot dull varnish
- UV coating throughout
- Custom die cut pocket
Results
The end result showcased a full-color, 8-page brochure that encompassed the company image and qualities of leadership and innovation.
Once the brochure was delivered to its intended audience, the awareness of those unfamiliar with Champion Technologies rose significantly. This was determined by an increase in the unaided recognition rating measured from a pre- and post-brochure survey. This positioning brochure has proven to have played a part in the new recognition and awareness of the Champion brand and capabilities.
Additionally, through the use of the selected photography and illustrations, the piece successfully conveyed that Champion is a worldwide player, a technology pioneer, a proactive leader and a people- and service-oriented company in the upstream chemical industry.
The Champion brochure received the Communicator Awards Gold Award of Excellence.
To see other examples of recent brochure designs, check out Marion’s portfolio.
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