Archive for category Catalog Design
Marion Group Wins AMA Crystal Award for Total Safety’s 2009-2010 Products and Services Catalog
Posted by admin in Catalog Design on July 6th, 2010
The Marion Group is a winner of an American Marketing Association-Houston Crystal Award, which honors Houston’s best marketing work, for design and production of Total Safety’s 2009-2010 Products and Services Catalog. Total Safety is a leading global provider of integrated safety solutions and services
To determine the winners, the Crystal Awards committee set criteria and tabulated and certified the results. A select panel of marketing professionals from outside the Houston area acts as judges. Judges scored each answer on a 1 to 10 scale, with 10 being the highest. The entry with the highest number of points is the winner. The five (5) areas of judgment are:
- Situation/Challenge
- Objective(s)
- Strategy/Tactics
- Message Alignment
- Results
The objective for the catalog was to not only feature their top brand products and services but also provide a comprehensive guide for all the latest in cutting-edge safety services and equipment that was cohesive with their current brand identity. The catalog creation included planning, product research, development & writing, graphic design and printing.
The Total Safety 2009-2010 Safety Products Catalog was printed using a web press to the final specifications of: 8.375” W X 10.875” H; 198 pages plus cover. The cover was printed on 100# gloss paper, and the text was printed on 70# gloss paper. The book was perfect bound with a UV coating on the cover.
Total Safety was delighted with the final product and decided to would expand beyond the printed catalog and allowed Marion to develop an online catalog as well. We built on the foundation of the printed catalog and developed an online version, which was launched in the fall of 2009 along with a redeveloped website.
We were also a finalist for “Website – Most Improved” for Turner Bros. (turnerbros.com).
To learn more about The Marion Group’s Catalog Design Services, call us at 713.623.6444 or email us info2@marion.com.
The Marion Group Breaks Ground with Traditional & Interactive Catalog Design
Posted by admin in Catalog Design, Search Engine Optimization, Web Design on December 14th, 2009
The Marion Group breaks ground by providing traditional and interactive catalog design and production services for Total Safety, a leading global provider of integrated industrial safety solutions and services. This combination of start-to-finish services is a rarity among advertising, graphic design and marketing firms.
Traditional Catalog Design: The Printed Book
Earlier this year, The Marion Group helped produce Total Safety’s first printed catalog in 10 years. We were responsible for the overall project coordination, as well as the content development including writing, editing, gathering product images, proofing and communicating with suppliers on behalf of Total Safety for the book (It won an award too!).
We also provided graphic design services that included the development the page template and cover design to reflect Total Safety’s graphic standards and brand identity. We produced the page layouts and electronic production of the catalog. To complete the project, Marion also handled the printing of the catalog.
Interactive Catalog Design: The Online Catalog
A few months after the release of the printed catalog, Marion launched an all-new E-Catalog for Total Safety by transitioning the print catalog into an online catalog that allows their customers to:
- Browse safety products from the nation’s top manufacturers
- View product details & images to learn more information
- Request a quote online for rent or purchase
The Marion Group provided custom web design services for Total Safety including:
- Database design
- Custom front end design
- Content management system that allows Total Safety to update the E-Catalog as needed
- Data entry & integration
- Shopping cart
- Robust search capabilities
- Search engine optimization for all the product pages
For more information on the services The Marion Group can provide your company, call us at 713.623.6444 or email us at info2@marion.com.
The Marion Group Wins Gold Award For Total Safety’s 2009-2010 Products and Services Catalog
Posted by admin in Catalog Design on November 20th, 2009
Total Safety Print Catalog
The Marion Group, a B-to-B, Houston catalog design firm, is winner of International Gallery’s Gold Award, the highest honor, for design and production of Total Safety’s 2009-2010 Products and Services Catalog. Total Safety is a leading global provider of integrated safety solutions and services. Marion provided a turnkey service to produce this nearly 200-page full-color catalog that showcases a selection of the safety products, equipment and safety services that Total Safety offers.
To view a sample of Total Safety’s 2009-2010 Products and Services Catalog, visit our catalog design portfolio.
For more information on The Marion Group, visit our website.
Marion’s Turnkey Service
Marion was responsible for the overall project coordination, as well as the content development including writing, editing, gathering product images, proofing and communicating with suppliers on behalf of Total Safety. Marion’s graphic design services included the development the page template and cover design to reflect Total Safety’s graphic standards and brand identity.
The Marion Group produced the page layouts and electronic production of the catalog. To complete the project, Marion also handled the printing of the catalog.
A Catalog with the Customer in Mind
Charles Ripoll, Total Safety Executive Vice President of Marketing and Business Development, says that “the goal of the publication was not only to feature top brand products and services, but to provide a comprehensive guide for all the latest in cutting-edge safety services and equipment. Total Safety’s catalog represents the world’s best safety products all in one centralized place to make our customers’ jobs easier and to keep them safer.”
Paul Tyree, Total Safety Vice President U.S. Operations, thinks that “while the catalog is very in-depth with an extensive listing of products, the catalog is easy to read, which makes ordering very simple” for their customers.
The catalog was printed on a web press to the final specifications of: 8.375” W X 10.875” H; 198 pages + cover. The cover was printed on 100# gloss paper, and the text was 70# gloss paper. The book was perfect bound with a UV coating on the cover.
To learn more about The Marion Group’s Catalog Design Services, call us at 713.623.6444 or email us info2@marion.com.
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