Posts Tagged graphic design
The Art of Brochure Design
Posted by admin in Brochure Design on February 12th, 2010
The Wright Asphalt brochure project was a fun challenge for us, since it dealt with an industry we had not previously worked with. The design utilized images of asphalt in various ways to bring out the essence of the product and highlighted the beauty of the open road. The completed piece was a 9” x 12”, 4-page plus cover brochure.
Corporate brochures are important as sales tools and positioning pieces. However, if the brochure is not strategically planned out and professionally designed, your new brochure may end up in your potential customer’s trash can.
Consider the following points, when you decide to redesign an existing brochure or create a new one.
- Does your brochure communicate the message intended and stand up against the competition?
- Does your brochure connect emotionally with your prospective customers?
- Is your design professional?
- Does the design use high quality imagery?
- Does your brochure connect personally with your target audience?
- Is your brochure easy to read and follow?
- Is the brochure in language the customer will understand and relate to?
- Are the benefits of the product or service listed up front?
- Does the brochure convey a strong message?
- Is the customer asked to complete a specific action such as calling the office or visiting the website?
When it’s time to produce a new brochure, it should be for a definite purpose and the appropriate investment should be made. Cutting corners may end up with an unimpressive piece.
Check Marion’s latest brochure creations.
Learn more about Marion’s brochure design processes at www.marion.com.
Points pulled from Darrell Zahorsky’s Design Trash TestMerry Christmas from The Marion Group!
Posted by admin in Uncategorized on December 23rd, 2009
As 2009 ends, Marion sends our blessings and good cheer to our clients, family and friends. We give thanks to you for your continued loyalty to our company and look forward to the new opportunities that 2010 may bring.
Merry Christmas and enjoy our animated greeting card. Click to view card.
Houston Billboards: Random Displays or Ingenious Marketing Strategies?
Posted by admin in Advertising, Brand Building on November 6th, 2009
Inbound: Houston Art Exhibit
Houston has recently showcased some intriguing billboards. One of these is the “invisible billboard” that features large photographic images of the sky and trees. If you commute into Houston from outside the Loop, it’s likely that you have come across some of them.
The Invisible Billboard
What the puzzled commuters probably do not know is that these billboards are the work of artist, Karyn Olivier. The title of her exhibit is “Inbound: Houston” and can be seen from October 26th to November 22nd. There are a total of 13 billboards across Houston featuring photographic images of what you would see if the billboards didn’t exist.
For more information on this artist, click here.
- The “You” Campaign
Another perplexing billboard that gave no indication about what was being advertised or by whom, was the billboard with a white backdrop and the word “YOU” in bubble letters. The non-descriptive billboards have recently changed to include the HTC TouchTM Pro2 phone as the “O” in “YOU”. This two-stage billboard campaign is an innovative way to capture consumers on the go. Your first reaction is confusion, which transforms into a memorable brand experience.
What will marketers think of next?
If you are looking to create a traffic stopping billboard campaign, contact Marion to get the creative wheels turning.
Subscribe to the Marion RSS Feed
