Posts Tagged Internet marketing
Microsoft & Yahoo! Get In the Paid Ad Bed Together!
Posted by admin in Internet marketing on February 19th, 2010
One Account Can Now Manage Paid Ads on Yahoo! and Microsoft Search Properties and Partner Sites
By end of the year or in early 2011, Yahoo! and Microsoft will share the same bed to create the Yahoo! and Microsoft Search Alliance. The new YMSA will enable a new, unified search marketplace combining the Yahoo! and Microsoft paid ad networks. Now, Marion Internet Marketing Specialists can purchase ads for our customers through one account covering both search networks.
We can log into one place – the Microsoft’s adCenter – to manage campaigns with greater efficiency and a better ROI. With just one buy, the ads we place for our customers can reach users of Yahoo! and Microsoft sites (MSN.com and Bing.com), as well as their premium partner sites. The combined effort of the two companies will help us reach more customers for our clients with greater ease and efficiency.
With just one account for the two networks, we will be able to reach up to 150 million searchers and get approximately 62% more search volume than on Yahoo! alone.
To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on their leading web properties. They will deliver new features and innovations in the form of new content and web products used by hundreds of millions of consumers.
Microsoft will continue to innovate the underlying technologies that drive high quality algorithmic and paid search results.
With this alliance, the combined Yahoo! and MSN share of searches comes to about 23.75%, leaving Google still very much the King of Search with a 72.25% share according to the latest info from Hitwise.
If you are interested in Internet Marketing Services at Marion that include paid ads not only on Yahoo! and Microsoft sties, but also on King Google, call us at 713.623.6444 or send us an info2@marion.com.
What’s the difference: Web vs. Internet
Posted by admin in Internet marketing, Search Engine Marketing, Search Engine Optimization, Uncategorized, Web Design on February 3rd, 2010
Ever used the terms “Web” and “Internet” interchangeably? Like “Surf the Web” or “Browse the internet”? Most of us have. But the truth is that the Web and Internet are different.
The Internet is a huge network of networks- it connects computers together, so that they can communicate and trade information. If a computer is connected to the Internet, it can exchange information with any other computers that are also connected.
The Web (aka World Wide Web) is just one way of accessing the Internet. The Web is an information-sharing application that is built on top of the Internet. The Web cannot work unless the Internet is connected. Simply put, the Web runs on top of the Internet the way a train runs on tracks.
When you are shopping on Amazon or watching videos on YouTube, you are using the Web. However, when you send an email, you are using the Internet, not the Web. The Web is by far the largest and most widely used subnetwork of the internet.
Here, at Marion, we provide a wide range of Internet and Web marketing services. For the Web, we can increase traffic to your page through our Search Engine Optimization and Search Engine Marketing. For the Internet, Marion can create and broadcast e-newsletters, so that you can stay in constant contact with your customers. Check out our full range of online marketing services or contact us today at (713)-623-6444.
Are Display Ads Really Measuring Up?
Posted by admin in Advertising, Brand Building, Search Engine Marketing on October 5th, 2009
| Online display ads are paid ad placements that may include graphic elements, audio, video or animation and appear on web pages in a variety of sizes and formats. They are also referred to as banner ads. |
How do you know if your display ads are worth your marketing dollars? The standard metric for measuring this media has been click-through rates but according to a recent study by ComScore and Starcom, clicks are a poor way to measure what’s really going on. In fact, the number of people who actually click on display ads has dropped 50% in less than two years and 85% of all clicks are by 8% of internet users. Only 16% of U.S. internet users can be categorized as clickers. In July 2007, it was 32%.
Are internet users ignoring display ads altogether or just becoming savvier viewers?
The study also found that although clicks are down, brand-site visitation and trademark search are up. Internet users may not click on the ad but within one week of viewing, they are 65% more likely to visit the advertiser’s site than someone who’s never been exposed to the ad. Even after four weeks, they are still 45% more likely to visit the advertiser’s site.
Search and display are more effective together than apart. If you relate your display ads to television spots, it is about creating awareness in the prospective buyer’s mind. It’s about building brand awareness verses measuring display ad success through clicks.
Marion Display Ad Example
Some key points to consider when analyzing display ads are:
- How do they fit into the big marketing plan picture?
- How are display ads and search working together?
- How have results improved in brand-awareness studies, purchase-intent increases and engagement rates?
- How are display view-through rates panning out?
- And, if you really want to measure clicks, is your creative message strong enough to demand a click?
If you are considering an online marketing campaign, let Marion guide you in the right direction. We create search engine optimized websites and strategies for your search engine marketing.
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