Posts Tagged Logo Design
The Right Logo for The Wright Company
Posted by admin in Advertising, Brand Positioning, Internet marketing, Logo Design, graphic design on September 8, 2010
Marion recently designed a new logo for Wright’s Well Control Services (WWCS), giving the company a completely new brand identity. Their new branding package includes their logo design (seen here), stationery, and a website which is soon-to-come.
While introducing Wright’s current services with a silhouette of an oil rig in a W-shaped window, the logo also reflects their history. The flame “dotting” the “I” in Wright’s, represents their start as a firefighting company.
Today, Wright’s provides specialty subsea and deep water well and pipeline services to offshore oil and gas operators and contractors in the Gulf of Mexico.
Journey through our graphic design portfolio to view Wright’s and other clients’ brand building products.
Team with Marion to create a new identity for your company, immersing your brand in our fully integrated brand experience.
Find Your Brand Identity, Don’t Let It Find You
Posted by admin in Brand Building, Brand Positioning, Brochure Design, Logo Design on January 27, 2010
At the root of your corporate image and corporate identity is your logo, your single symbol to the world of what your company stands for. It is the foundation and the icon for your company. When your customers see your logo, they are reminded of all their experiences with your company; what they have seen, read, heard and felt about your company. It is critical then that your logo reflects the nature and spirit of your company in a positive way, and if you don’t clearly identify who your company is, you might get an identity that you don’t necessarily want.
Recently, The Marion Group designed a campaign for Venture Cotton Cooperative. We began with their logo design. In order to determine their corporate identity, we first looked at their business plan. We needed to find out who their target audience was – who they were speaking to – and what they wanted to portray as a company. What did they want their customers to know about them? Where did they want to go, as a company, in the future? These were things that needed to be identified before the “digital paintbrush” touched the canvas.
Finding Who Your Target Audience Is
We determined that their target audience was the independent cotton farmer. Contrary to the stereotype that the cotton farmer is simple and uneducated about concepts of “finance” and “world markets” and “cooperatives,” they are, in fact, hard workers and very intelligent, especially regarding the interests of their business and the world markets for their industry. They have to be. This business is their livelihood!
We also looked at their competitors. In this case, pretty much all of their competitors, for the most part, had the same look, used the same colors and had a generic feel almost as if no thought was put into it. It seemed that they were targeting the stereotyped farmer.
Implementing Your New Brand Identity
So, for Venture Cotton Cooperative, we introduced new colors, styles and concepts for their logo design. We supplied them with various options to choose from that were unique and different and expressed what their company was about.
Once they chose the logo, we then added to their brand identity with their brochure design and trade show display. In this way, their brand identity and message is consistently showcased throughout their marketing materials.
So, how can my brand identity be showcased? View our Graphic Design Portfolio.
For more information on how The Marion Group can help your company find and develop its brand identity, give us a call at 713.623.6444 or email us at info2@marion.com.
When is it time to redesign my company’s logo?
Posted by admin in Logo Design on January 7, 2010
Logo design is one of the first building blocks in constructing your corporate identity, image and brand. But what about logo redesign? At what point should a company redesign their logo? Simply put, it might be time to take a look at a redesign when your company’s logo no longer represents the company, its mission and its identity.
But changing your company’s logo isn’t as easy as answering a simple question. It takes time to analyze where the company is and where the company wants to go and what strategies it is going to take to get there. This is where The Marion Group can help.
Example
The Marion Group redesigned the logo for McKenzie Equipment. McKenzie wanted to position themselves as a modern company that not only provided compressed air equipment and products, but compressed air solutions that meet their customer’s needs.
First off, we dropped the “Equipment” from the logo and added “Compressed Air Solutions” to get the point across that McKenzie was about more than just “equipment.” In addition to dropping “Equipment,” Marion needed to somehow illustrate “compressed air” in the logo. We gave the logo a feel of “flowing air” with the red and gray “swooshes” and used a font that reflected the more modern look that McKenzie was searching for.
Revive Your Logo
Depending upon your needs and whether or not you want a complete overhaul, you don’t necessarily have to change your logo completely. Your logo can evolve from your previous logo to retain the branding that is already in place. You could simply update your company’s logo with a new, fresh look.
If you’re not sure where to start or if you’re not sure that your company even needs a logo redesign, contact us at 713.623.6444 or email us at info2@marion.com
Keeping Your Brand Consistent
Posted by admin in Brand Building, Brand Positioning on August 5, 2009
Every company has a brand. But it’s important to remember to keep your brand consistent as long as your customers still view your brand in a positive light.
Image Courtesy of Image Shack
Notice the image to the left. While both of these brands create positive feelings about their brand in the minds of their loyal customers, only one brand has remained consistent – Coca-Cola.
The problem with changing you brand image is, not only sinking tons of money into the rebranding (to replace your company trucks, reformat your website, replace all of your stationary and business cards and even your email signatures), but that it alters the perception of the brand in the minds of your customers.
By keeping your brand and your branding message consistent through your marketing and advertising, you can strengthen your brand identity within your industry and in the minds of your customers.
In 2001, the US market share for the soft drink industry was:
Coca-Cola – 43.7%
Pepsi Co. – 31.4%
Cadbury/Schweppes – 15.8%
The Marion Group specializes in Brand Positioning and Brand Building Services to help foreign and domestic companies build a foundation for their marketing strategy and marketing mix.
If your company is just starting out, Marion offers Logo Design Services to help your company find its image. Visit our Graphic Design Portfolio to see some examples of our work for some of our clients here in Houston and around the world.
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