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Ongoing SEO Service.
Remember, the best results are obtained with consistent effort. Our Certified SEO Specialist will:

  • Maintain and update your Master Keyword List monthly.
  • Manage the paid inclusion accounts with the various search engines.
  • Manage your purchased keyword accounts and report activity once a month.
  • Provide Web site activity reports monthly with analysis and commentary.
  • Recommend new strategies (e.g. link popularity) as opportunities present themselves.
houston-search-engine-optimization-seo.asp The Marion Group has full-time Search Engine Optimization Specialists on staff.

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HTML OptimizationOptimize Your HTML Code for SEO.
Are keywords being used effectively in the programming code you don't see? Are all opportunities for keyword use taken advantage of?

Do You Need Special Dynamic Site
or Frames Solutions?
Dynamically created sites (as those created from databases) and sites built in frames need special solutions. You know you have a dynamically created site when you see "asp" or "?"s in the URLs of your web site pages. Many search engines avoid these types of pages as they can contain pitfalls. You know you have a frames site when you have to click on the "As displayed on screen" button when you print out a page - otherwise you get several pages printed out when you are expecting one.

We can work with your web master to find the right solution for your technology platform.

Search Engine Optimization is one component of Marion's Internet Marketing Services.
Learn more about our Internet Marketing Services.

Yahoo Logo - Search Engine Optimization Services

Hand Submit to Top Search Engines:
Once the site is optimized for search engines, it is time to submit it to the top search engines. Paid inclusion services guarantee your web site pages will be indexed in search engine databases within a matter of days. This is a manual submission service used by the search engines to discourage automated submissions that tend to clog their systems.

Get Listed on Top Directories:
It is important to get on directories as every search site has a directory component. There are three very important directories, two of which charge for inclusion and the third is free. Of course, when you pay, you get on faster (about 10 business days).

Purchase Keywords:
Nothing works faster to drive traffic to your site as purchasing keywords. Buying keywords places you at the top of search results (guaranteed) on many important search sites at a time. There are two important services available that Marion uses to great success for clients. There is an important caveat here: when a prospect clicks through to your site, is the content compelling enough for them to stay and contact you? Also, creating the Master Keyword list is mandatory before purchasing keywords.

 

 

Search Engine Optimization (SEO) gets your website noticed by new customers looking for your products and services on search engines and directories. When potential customers enter your product or services description in a search field, the goal of search engine optimization is to make your site's listing appear on the first page of results. 

View our Search Engineering Optimization Demonstration

SEO is a process, not a single step. It is on-going. Search engines and directories change the way they rank sites constantly and change the relationships amongst themselves frequently. It is the job of our on-staff, certified SEO Specialist to keep up-to-date on changes and trends in the industry and to make sure that customers receive the advantage of this knowledge in a timely manner.

How the SEO Process Works

Determine Your Target Market.
SEO is all about marketing. We have to understand the behavior of your customers. Who are they? What qualities does your ideal customer have? What type of business do you like to get? Where does 80% of your business come from? What is IMPORTANT to your customers? What have you noticed in the way of recent sales trends?

Create a Master Keyword List.
What are the words and phrases words and phrases that customers are searching on to find your products or services? Marion uses tools to determine how many searches per month are done on your keywords and the VARIATIONS those keywords can take (for example: your product is "cars", but are more people searching on "autos" or "automobiles"? If you are a recruiter, are candidates Keyword Analysis - Search Engine Optimizationsearching more on "jobs" or "careers"?)

The keyword list updated over time is a powerful marketing tool as you can spot trends, research new product ideas, and use it to identify seasonal variations in demand.


What are Your Competitors
Doing Right?
Are your competitor sites getting higher rankings? Why?

Optimize Your Content for Keywords.
Make sure that keywords are used prominently on the visible page; that they are used frequently and distributed appropriately on the web page.