This
is The Marion Group’s Newsletter to business
people such as you who
are looking for ways to grow your business. We hope to share with you, new
ideas and marketing opportunities to achieve your business goals quickly
and economically, in print and multimedia, and on the web.
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Forum
Oilfield Technologies consulted Marion for the development
of their
35’ x 35’ island display featured at the
Offshore Technology Conference (OTC) this May. The display
included a rotating logo sign and four two-sided banner
stands
each 46” x
126.5” tall. The exhibit also incorporated a dynamic
flash presentation designed by Marion for the 42” plasma
screen. Developing a display of this size requires several
hours of
planning and coordinating including the carpet selection,
electricity placement, and furniture reservations.
Marion has developed relationships with suppliers to be able
to provide tradeshow services such as booth rental, rotating
signs, carpet and furniture. We then coordinate and manage
every aspect of the display development. Marion has experience
designing
displays for all industries with displays ranging from a
single 3.5’ wide banner stand to islands varying 20’ to
110’ and anywhere in between.
A professional, yet striking booth designed by Marion will
make you stand out above your competition.
Forum Testimonial
You really helped Forum come together as a company
and present ourselves professionally at the OTC. The
Flash presentation
was especially a hit and all the graphics looked great.
Thanks for all your hard work.
Timur
Kuru,
VP
Corporate Development | Forum Oilfield Technologies
Click to see more from Marion's view of OTC...
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Bill
Tancer, general manager of global research at online-measurement
company
Hitwise, took a look at the tea leaves (in this
case, the search results) and came up with an “American
Idol” prediction.
Taylor Hicks was going to win. Hicks not only had more Internet
searches overall, but most of the searches had to do with
his performances and his music. Competitor Katharine McPhee,
on
the other hand? Many of the searches conducted for her had
less to
do with music and more to do with physical appearance and
a supposed wardrobe malfunction. This time the search results
didn’t
lie.
Source: Advertising Age/ Hitwise.com
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Marion offers press release services currently through PR
Newswire and Market Wire for broadcasting worldwide or just
local exposure.
The reach achievable with these services is extensive with
delivery to more than 3,600 websites, databases and online
services. Some major websites include MSN Money Central, Yahoo!
Finance, AOL, Google, and USA Today. A sample list of newspapers
includes the Wall Street Journal, New York Times, Washington
Post, and Chicago Tribune. The services also reach several
hundred TV and radio stations.
Search Engine Optimization for your press release is an option
and can boost your press release exposure and website rank.
Product names as keywords are essential, especially if they
are brand names.
Richmond Technology
(an associate company of ITW – Illinois
Tool Works) recently asked Marion to develop and broadcast
a news release to announce the launch of their newly designed
website – designed of course by Marion. See their news
release at Yahoo
Finance.
www.richmond-technology.com
Marion can help you broadcast your news to the world.
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1-2-3 Sales Sheets Made Easy
FMAudit
had an emergency. They needed three sales sheets pronto for
an important tradeshow. Who did they call? Marion, of course.
These sales sheets improved FMAudit’s
ability to communicate with their customers and provides
a summary of product benefits. The bold graphics visually
differentiate
the products and allow for a quick understanding.
The three sales sheets cover the following:
FMAudit Viewer is a software application for Account Managers,
Technicians and End Users.
FMAudit Viewer USB is used by Sales people and Technicians
to audit their prospective and existing customers' sites.
FMAudit
Onsite is a software application installed onsite
in end users locations.
Need it
quick? Need it of high quality? Call us!
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Listening
to your customers has always been important but is it really
the best strategy
to use when developing new products
and services. Although most business experts will swear by
innovating based on customer needs, research has shown that “innovating
successfully means creating things that customers haven’t
even imagined.” Customers usually ask for lower prices,
performance gains, or simplification. Unique and successful
products are hard to come by with just customer recommendations.
 Ask the right questions: How can we discover additional needs
of which our customers are unaware? What could we do that
would make our own products obsolete?
Stop asking current customers for ideas. Try spending time
with customers who never buy your category. What would you
do if you were starting your business all over again?
Exceed customers expressed needs. If what you offer is better
than they expect, you will no longer need to offer price discounts
to create a perception of value.
Anticipate
the future. Brainstorm “future-focused scenarios”. Think
what your customers would want in each situation, think about
the probability and then take action.
Source:
BusinessWeek SmallBiz
Marion
can help you answer these questions to improve your marketing
efforts.
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The Moody Foundation
sought Marion’s creativity and resources
to publish their 2005 Annual Report. 
The beautiful illustrations
on the report cover represent the types of cultural organizations
the Moody Foundation supports through grant donations. Inside
the report are brilliant photos and glossy, colored section
dividers with
a spot dull finish. The project began in January
with the completion in April. The
final printed report
was 7 1/2" x 10 ¼" with
a
perfect bound edge.
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Ad Storm Water had a marketing remediation project for
their company and consulted Marion to get the job done
right. Marion designed a professional and vibrant brochure
for AD Storm
Water,
a full-service
environmental
remediation
and consulting
company. The brochure highlights two remediation projects
with images to illustrate each phase. AD Storm Water
was very pleased
with the end result.
Testimonial from AD Storm Water
We received our brochures first thing this morning and we
were all very thrilled. Thank you for all of your hard work
in creating this colorful and professional looking booklet
for us.
The finished product satisfied the criteria
that we had set for our company brochure.
We have other jobs that we will definitely want you to work
on for us. You were a real delight to do business with.
Sharon Kastner, President
AD Storm Water
Tri-fold - 7" x 7" -
4 color process
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Strategic
Careers
Recruiting & IT
Staffing Services
Delivers quality candidates for IT, Sales, Marketing, Technical professionals
and executives.
www.strategiccareers.com
Website by Marion
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Isle PediSpa
Premier
Houston Nail Salon
Houston's
first-and-only specialty foot spa and premier nail salon, focusing on
the luxurious and therapeutic care of your feet, hands, and spirit.
www.islepedispa.com
Website by Marion
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Dr.
Mark Schusterman
Houston
Plastic Surgeon and Cosmetic Surgeon
Offers
procedures for
a more beautiful you. Learn about - Body & Skin Care Makeovers
for Mom.
www.alwaysyouthful.com
Website by Marion
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Flexible
Packaging
Plastic
Bags and Other Packaging Materials
Whatever your flexible packaging supply needs, Flexible Packaging can
find the right plastic bag solution for you.
www.flexpack.com
Website by Marion
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E•Quest
Independent
Retirement Living Communities
E•Quest independent living communities offer a unique approach
to what should be (and can be) the best years of a senior adult’s
life.
www.retliv.com
Website by Marion
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 Challenger
Learning Center
Continue
the Mission
Innovative learning experiences for children and adults. Help Challenger
educate and inspire scientific minds.
www.challenger.org
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Sierra
Pacific
Corporate
Apparel
Sierra Pacific is a manufacturer of corporate apparel and business casual
attire, offering products to the imprintables, embroidery and promotional
product industries.
sierrapacificapparel.com
Website by Marion
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The
Freight Source
Free
Freight Quotes
Get a quick freight quote from multiple LTL, full truckload and flatbed
carriers. Corporate discount rates for small to medium shippers. Lowest
prices. 30 to 70% lower than average.
www.thefreightsource.com
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Healthcare Consultants
Texas
Group Health Insurance
Texas group health insurance agency is able to save you
time and money by being the go-to person for all insurance
needs.
www.hcitexas.com
Website by Marion
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McKenzie Equipment
Air Compressors
Solution for air compressor and vacuum products, parts,
rentals, and service. Distributor of name brand manufacturer
Quincy.
mckenzieequipment.com
Website by Marion
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NTC Texas
Merchant Service Provider
NTC Texas is a full service merchant service provider.
Services include credit card transaction processing, debit/check
processing, internet/e-commerce transaction processing,
and electronic gift cards.
www.ntctexas.com
Website by Marion |
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