For local businesses, SXSW brings more than big crowds. It’s a chance to share what makes your brand unique. With thousands of visitors in town, it’s the perfect time to connect with new customers and make a lasting impression. Here’s how you can make the most of it.
What is SXSW?
SXSW, or South by Southwest, is an annual conglomerate of film, interactive media, and music festivals and conferences held in Austin, Texas, during March. It’s renowned for its diverse programming, attracting industry professionals, influencers, and enthusiasts from around the world.
The Marketing Potential at SXSW
In 2023, over 345,000 people attended the SXSW Conference & Festivals and SXSW EDU.
With the right approach, SXSW can serve as a launching pad for your brand to make a lasting impact in the hearts and minds of festival-goers.
It’s a huge marketing opportunity with several advantages:
- Global Audience – With attendees from various industries and countries, SXSW provides a platform to reach a diverse and influential audience.
- Innovation Hub – It’s a hotspot for innovation and cutting-edge technology, making it an ideal space to showcase new products, services, and ideas.
- Networking – The event facilitates networking with industry leaders, potential partners, and customers, fostering valuable connections.
- Brand Exposure – Participating in SXSW can significantly increase brand visibility through sponsorships, events, and media coverage.
- Trendsetting – Being associated with SXSW allows brands to align themselves with trends and emerging technologies, positioning them as forward-thinking and relevant.
SXSW Marketing Tips for Local Businesses
SXSW gives Austin businesses a chance to get creative, reach a global crowd, and keep up with industry trends. But how do you make the most of it?
Embrace the Festival Spirit.
During SXSW, Austin businesses embrace the festival spirit by offering special promotions, themed events, and exclusive discounts to attract attendees.
From restaurants and bars to boutiques and art galleries, businesses all over the city decorate their storefronts with SXSW-themed displays and signs to draw in the crowds walking by.
Host Engaging Events and Activations.
Many Austin businesses seize the opportunity to host their own events and activations during SXSW, ranging from live music performances and art exhibits to product launches and networking mixers.
By curating unique experiences that align with the festival’s themes and interests, businesses can attract a diverse audience and generate buzz around their brand.
Collaborate with SXSW Partners and Sponsors.
Partnering with SXSW organizers, sponsors, and fellow businesses allows Austin-based companies to amplify their marketing reach and access exclusive opportunities.
Whether through co-branded promotions, sponsored stages, or collaborative marketing campaigns, partnerships play a big role in maximizing exposure and driving foot traffic.
Work with Local Influencers and Brand Ambassadors.
Teaming up with SXSW organizers, sponsors, and other businesses helps Austin companies expand their reach and tap into exclusive opportunities.
Co-branded promotions, sponsored stages, and joint marketing efforts can bring in more customers and boost online presence.
Provide Authentic Austin Experiences.
One of the many advantages that Austin businesses have during SXSW is their ability to offer authentic, local experiences that resonate with visitors.
Serving up Texas barbecue, hosting live music, or showcasing local artists and artisans…Austin businesses have plenty of ways to stand out and connect with SXSW attendees. Highlighting what makes your brand unique can draw in crowds and create memorable experiences.
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MARION Marketing Services in Austin, Texas
Ready to elevate your brand’s presence in Austin, Texas? Let MARION’s expert marketing services be your guide to success! Whether you’re looking to dominate the local market during SXSW or year-round marketing support, our team is here to help. Don’t miss out on this opportunity to stand out and thrive in one of the nation’s fastest-growing business hubs!
Reach out today to learn how we can tailor our strategies to your Austin business.
