The new Barbie movie marketing has dazzled both young hearts and nostalgic souls, proving that online success can be as magical as the world of Barbie herself. Join us as we unpack the creative marketing strategies that captured the attention of millions worldwide. Deconstructing the Barbie Movie’s Marketing Success Lights, …
Social Media Marketing Articles
Instagram Threads: What is it & How Does it Work?
Threads is a new app developed by the Instagram team that allows users to share text updates and engage in public conversations. It is a spin-off app from Instagram tied to users’ Instagram accounts, making it easy to create an account by logging in with existing Instagram credentials. What is …
How to Expand Brand Awareness with LinkedIn Networking
Founded in 2002, LinkedIn stands as one of the world’s most-preferred social networks for many years, but even with a current user base of over 900 million, there exists a vast difference between the platform and others, such as Instagram and TikTok. Most of its users are professionals looking to …
Boost Your Organic Social Media Marketing with These 12 KPIs
There are nearly five billion social media users worldwide. Business owners are keenly aware of this, as social media has overtaken paid search as an advertising channel by $2 billion. More of this generation anticipates spending their money on products found via social media platforms. While social media marketing is …
How to Create a Content Calendar + Free Template for Blogs & Social Media
In the words of billionaire tech mogul Bill Gates, “Content is king.” On the internet, knowing you need to produce content to build your brand is one thing, but finding and implementing a successful content strategy takes deliberate effort. A content planning calendar (also known as an editorial calendar) will …
Advertising on Google vs. Facebook: What to Expect from Each Platform
The Google Ads vs. Facebook Ads debate has been raging since both titans began offering the option to advertise on their platforms. The common belief has long been that brands must choose one over the other when plotting out their marketing goals. But the reality is that both platforms offer …
![What Is Social Media Management? [The Digital Marketer’s Guide]](https://www.marion.com/wp-content/uploads/2023/04/social-media-management.png)
What Is Social Media Management? [The Digital Marketer’s Guide]
With 4.76 billion people on social media — or more than half the global population — leveraging the medium in your digital marketing strategy is one of the golden tickets to a successful business. When used well, social media can encourage brand awareness, increase customer engagement, foster consumer loyalty, enable …
Creating a Social Media Marketing Funnel that Converts
Within the past decade, social media has become the go-to place for people to socialize, find local entertainment, and discover new products to buy. Consider that the average user now spends nearly two and a half hours on various social media sites every day, and a lot of that time …
MARION Named As One of the Best Web Designers in Houston
MARION Integrated Marketing is proud to announce that we have been featured as one of the Best Houston Web Designers by Expertise.com. The list “scored Houston Web Designers on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.” About …