Now more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …
Social Media Marketing Articles
Social Media Tips for Small Businesses During COVID-19
The Do’s and Don’ts to Follow As COVID-19 continues to spread, the world today looks a lot different than it did just a few weeks ago. As we all learn to adjust to our new normal, businesses must shift their marketing efforts to reflect the changing environment around them. Social …
Social Media for Manufacturers – How to Get B2B Social Media Marketing Results
Social media marketing for B2B may be less straightforward than B2C marketing, but it’s just as important in building your brand and business. In this blog post, we’ll walk you through which platforms you need to be on as a manufacturer, why it’s an important part of marketing for manufacturing …
5 Successful Approaches to Digital Marketing for Manufacturers
It isn’t news that B2B manufacturing marketing is difficult. After all, your manufacturing marketing strategy has to bridge the gap between you, distributors, wholesalers, and users in an effective and cost-efficient way. Targeting the right decision makers at the right time is a complex task that B2B marketing strategies need to address. …
So, Let’s Talk About the Peloton & Aviation Ads
If you haven’t seen the Peloton holiday ad yet (are you living under a rock?) we’ll give you a quick brief. The ad, titled “The Gift That Gives Back” shows a husband gifting his slim wife a $2,000+ Peloton stationary bike for Christmas. It then shows a sequence of different …
LinkedIn’s New Forecasted Results in Campaign Manager
Learn how this new tool is helping marketers build better campaigns. Last month, LinkedIn announced the release of new advertising tools designed to help marketers better target their paid campaigns. Among them is a feature that allows for much more robust audience forecasting. Read on to learn how LinkedIn has …
5 Ways to Use Instagram Stories for Business Marketing (With Examples!)
What Are Instagram Stories? Instagram released the Stories feature in August of 2016, where users could upload multiple photos and videos to their personal “story” separate from their feed that would disappear after 24 hours. Fortunately, this Facebook-owned tool offers BIG opportunities for marketing with Instagram stories for business. Instead …
Why B2B Businesses Should Be on LinkedIn
In today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be …
Free Social Media Tools for Small Businesses
If you’re a small business owner, you probably wear more hats than you can count. From balancing payroll to hiring employees to marketing, you do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer, and I’m also the daughter …