A successful social media campaign isn’t easily defined. Usually, high rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their creativity and innovation. 10 Best Social Media Campaigns When …
Social Media Marketing Articles
8 Easy Ways to Grow Your Company’s LinkedIn Page
If your business is mostly B2B, LinkedIn is a necessary tool to connect with industry peers and potential clients. Whether you’ve just created a new LinkedIn company page or you’re looking for ways to grow your follower count, here are some LinkedIn company page tips to get you started. 1. …
School Marketing Ideas for Private & Charter Schools
Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
5 Social Media Metrics Your Business Needs to Track
Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics. …
An Introduction to Marketing on The Most Popular Social Media Platforms
Facebook Active Users: 2.7 billion active users (as of October 2020) Year Founded: 2004 Most Popular With: Everyone Facebook is the largest social media site in the world with a whopping 2 billion+ users. Most people are familiar with this platform but in case you aren’t, this platform allows …
What is Content Curation for Business Social Media?
With the glut of competition out there doing everything they can to get as much engagement on their social media pages as possible, keeping your audience entranced with a never-ending flow of quality content has become a necessity. Coming up with original content on a regular basis isn’t an easy …
Using SEO Vs. Social Media Marketing for Your Business
The fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels, and they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for …
11 Reasons Why Your Small Business Needs Social Media (With Statistics)
Social media is cost-friendly, ubiquitous, and effective. So why aren’t you using it? Many old-school business owners make claims that their audience isn’t on social media. Why? Because those business owners aren’t on social media, and assume that their target audience is just like them. The idea that at least …
How to use Social Media for Your Small Business
Roughly 94% of small businesses use social media — and there’s a reason. When done correctly, social media can be one of the most engaging ways to reach customers. But if there’s one thing small business owners know, it’s that time is money. Your time is one of your most …