For local businesses, SXSW brings more than big crowds. It’s a chance to share what makes your brand unique. With thousands of visitors in town, it’s the perfect time to connect with new customers and make a lasting impression. Here’s how you can make the most of it. What is …
Traditional Marketing Articles
How the Houston Rodeo’s Advertising Ropes in Crowds Year After Year
The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance …
The Growth of Texas’ Film Industry & Marketing Opportunities
As the Texas film scene continues to grow, it’s not just filmmakers who are reaping the benefits — businesses and brands have an opportunity to shine, too. The intersection of marketing and the film industry presents a unique chance to align your company with creative projects, tap into new audiences, …
How to Align Your Marketing with Football Season
The passion for football runs deep in Texas. High school, college, or pro — every game draws in thousands of fans, creating a vibrant atmosphere that businesses can tap into. Here, we’ll show you how to align your marketing with this upcoming football season and score some wins for your …
The 2024 Summer Olympics: Marketing Strategies That Inspire
With the 2024 Summer Olympics just around the corner, it’s time to delve into the history of Olympic advertising strategies and uncover the marketing magic behind this colossal event. Let’s explore how the Olympics have evolved into a masterclass in branding and what businesses can learn from these timeless strategies. …
Buc-ee’s Billboards & the Art of Roadside Marketing
In a world where ads change faster than you can say “billboard,” Buc-ee’s has it all figured out. They’ve made billboards not just a pit stop for information but a part of the adventure. And honestly, who wouldn’t want to pull over for a beaver promising the best restrooms and …
The Apple Formula: Unlocking the Secrets of Successful Product Launch Events
Apple, a name synonymous with innovation, has a rich history of product launches that have shaped the tech landscape and consumer culture. These events have become iconic not only for their unveiling of groundbreaking products but also for their masterful marketing strategies. Let’s take a journey through time to explore …
Understanding Marketing Goals and Objectives + Examples
When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
Growing Your Corporate Identity with Integrated Marketing
Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …