If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
Web Design Articles
Web Design and SEO – How to Build the Perfect Site for Traffic & Conversions
Whether you’re an agency, in-house, or DIY marketer for your own company, you know how critical your website is to the success of your business. Unfortunately, some businesses invest tens of hours and thousands of dollars into their websites without considering how they will attract visitors and generate business leads. …
What Makes a Good Website? – Effective Business Website Design
Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
School Marketing Ideas for Private & Charter Schools
Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
How to Do SEO for a New Website – 9 Step Checklist
Launching a new website is a big step for your business. Whether you’re replacing an old website or you’re breaking new ground, you stand to gain a lot from this new digital marketing tool. Avoid the common trap that many businesses fall victim to – designing sites for visual appeal …
CMS vs. Website Builder
If you’re looking to create your own website, there are two routes you can take. The first option is to use what’s known as a Content Management System (CMS), such as WordPress or Drupal. The second option is to use a website builder, such as Squarespace or Wix. Though the two …
Wix vs. WordPress – Which One Is Better For Your Small Business
If you’ve got a small business and need a website, there are two top-notch website builders to go with: WordPress and Wix. Some experts strongly recommend WordPress because of its popularity and widespread use while others rally behind Wix due to its drag-and-drop functionality that reduces the barrier to entry. …
WordPress Editing Tips! Part I
For the past several years MARION has built many custom-themed WordPress websites for our customers. WordPress began as a tool for blogging and quickly became extremely popular. Soon the ability to publish “pages” which exist independently outside of blog hierarchy was added, which made WordPress a full-fledged content management system, …
Automotive Digital Marketing That Brings In Buyers
Is your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …