As we quickly approach summer and the inevitable 100-degree weather in Texas, it’s time to think about how to keep your business cool in the heat of competition. Summer offers unique opportunities to engage with your audience in fun and refreshing ways. Here are some creative summer marketing ideas to help your small or medium-sized B2B business thrive, even when the temperatures soar.
1. Host a Summer Giveaway
Everyone loves freebies, especially when they’re designed to help beat the heat. Consider hosting a summer giveaway featuring items like branded water bottles, cooling towels, or portable fans. Promote the giveaway on social media and encourage participants to engage with your content to enter.
One study even reported that 83% of consumers like receiving promotional products with an advertising message.
2. Cool Content Campaigns
Create content that resonates with the summer vibe. Think blog posts, videos, or infographics that provide tips on staying cool, both literally and figuratively, in business. Highlight how your products or services can make life easier during the hot months.
Examples:
- A construction company might publish a blog on “Keeping Cool on the Job: Essential Tips for Summer Construction Work.”
- A tech company could create a video series on “Optimizing Your Home Office for Summer Productivity,” showcasing ways to stay comfortable and efficient while working from home during the heat.
- A healthcare provider might share an infographic on “Hydration Hacks: Staying Healthy in the Summer Heat,” offering tips on staying hydrated and the benefits of their hydration products or services.
3. Summer-Themed Promotions
Run limited-time offers or discounts themed around summer. This could be a “Summer Savings” sale or a “Beat the Heat” discount for new clients who sign up during the hottest months. Make sure to promote these deals through email and social media marketing.
4. Outdoor Events and Sponsorships
Summer is the season for outdoor events. Consider sponsoring local events like festivals, fairs, or sports games. Not only does this increase brand visibility, but it also shows your support for the local community. Set up a booth or tent with branded giveaways and information about your business.
As a matter of fact, 9 out of 10 marketers agree that experiential marketing boosts compelling engagement.
5. Highlight Employee and Customer Summer Vacations
Showcasing the human side of your business can create a stronger connection with your audience. Highlighting your employees’ and customers’ summer vacations can add a personal touch to your marketing.
Examples:
- Share a series of social media posts featuring your team’s vacation snapshots and stories. This humanizes your brand and gives your followers a glimpse into the lives of the people behind the business.
- Encourage your customers to share their vacation photos with your products and feature these images in your email newsletters or on your website. Offer a small incentive, like a discount on their next purchase, for participating.
6. Leverage User-Generated Content
Encourage your customers to share how they use your products or services during the summer. Run a social media campaign where customers can post photos or videos with a specific hashtag. Feature the best entries on your website or social media pages.
7. Seasonal Email Newsletters
Send out a summer-themed email newsletter packed with useful tips, upcoming promotions, and company news. Add a personal touch by including a fun summer activity or recipe from your team members. This not only provides value but also helps build a stronger connection with your audience.
Examples:
- An office supply company could do a newsletter featuring “Top 10 Office Gadgets to Keep You Cool This Summer.”
- A software development company might create an email marketing campaign titled “Stay Productive in the Heat” with tips on using their tools to maintain efficiency during the summer months.
- A commercial cleaning service could offer “Summer Cleaning Specials” through their email campaigns, emphasizing how a clean, cool workspace can enhance productivity.
- A food supplier could send out a summer-themed recipe newsletter showcasing “Cool and Refreshing Office Snacks” that use their products.
8. Refresh Your Visuals
Give your online presence a summer makeover. Update your website and social media profiles with bright, sunny imagery. Use summer-themed graphics and colors to create a fresh and engaging look.
Examples:
- Change your cover photos to something summery, like a sunny beach scene or an ice-cold drink.
- Use summer-themed icons and graphics in your email newsletters, adding a touch of seasonal fun to their regular updates and product announcements.
- Update your social media profiles with summer-themed images.
Don’t Let the Texas Heat Slow Your Business Down
Embrace the summer season with these innovative marketing ideas, and watch your business sizzle with success! At MARION, we’re experts in crafting creative and effective marketing strategies tailored to your needs. Let us help you beat the heat and boost your business with our digital marketing services in Austin and Houston, Texas.
Contact us today to schedule a consultation and discover how our outsourced marketing agency can help your business thrive all summer long!
