Social Media Marketing for Small & Mid-sized Businesses

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Your prospective customers spend time on social media – meet them there!

With ever-growing percentages of the world’s population using social media of some sort, your company has a huge opportunity for growth. Get help from MARION’s social media services company if you want to effectively target the highest opportunity audience.

Our team provides social media marketing plans and services that leverage the user data available on social platforms for better alignment with your business goals and objectives. Whether you want to improve awareness of your brand, increase engagement levels on your social profiles, generate leads, or send traffic to your site – MARION can help develop a plan tailored to your needs.

social media services for small business

Social media advertising can accommodate rapid business growth

Due to the extensive amounts of user behavioral data that most social media platforms collect, you can implement targeted social media marketing with a very attractive ROI.

You can use social media marketing advertising to promote your services and products, generate referral traffic to your website, spread brand awareness, or improve platform engagement. Whatever your goals, MARION’s team can develop and implement the right social media management strategies for you.

effective social media marketing strategies

Increase your website traffic with the right social strategy

It’s a necessity in today’s digital marketing landscape to keep a presence on the social platforms that are the most relevant to your industry. MARION’s social media marketing in Texas can work with your team to develop the right strategy, and execute according to industry best practices.

Our team can tailor a plan to your unique business goals. This can include enhancing your levels of audience engagement, bolstering your lead generation efforts, or driving traffic to your website. Contact a MARION representative to learn more about our capabilities for your individual business.

What’s Included in Our Social Media Marketing Services

Social media is more than likes and hashtags. When you partner with MARION, you get full-service social media management customized to your brand and audience.

Here’s what you can expect:

  • Custom Content Calendars
    We plan your posts in advance based on trends, promotions, and business goals.
  • Branded Post Design
    Our creative social media marketers design on-brand visuals that match your look and feel.
  • Expert Copywriting
    Every post is written to match your voice and drive interaction from captions to hashtags.
  • Platform-Specific Publishing
    We schedule and publish posts at optimal times based on your audience’s behavior.
  • Community Management
    Depending on your plan, we help monitor and respond to comments, messages, and mentions.
  • Paid Social Campaign Management
    We manage targeted ad campaigns on different social media platforms like Facebook, LinkedIn, and Instagram to help you reach more of the right people.
  • Performance Reports
    Clear, easy-to-read analytics that show how your content performs and where your ROI is headed.

We handle social media marketing strategy and execution so you can focus on running your business.

Our Social Media Strategy Process

Strong social media doesn’t start with a post. It starts with a plan. At MARION, we take a strategic approach that aligns your content with your business goals—and keeps your channels moving in the right direction.

Here’s how we do it:

1. Initial Discovery

We learn about your brand, audience, competitors, and business objectives.

2. Platform & Audience Research

We identify where your audience is most active and what kind of content resonates with them.

3. Strategic Planning

Based on your goals, we build a content and publishing strategy focused on awareness, engagement, traffic, or lead generation.

4. Content Creation & Approval

Our digital marketing team creates post copy and visuals for your review before anything goes live.

5. Publishing & Management

We schedule your content and keep everything running smoothly across your active platforms.

6. Performance Review & Optimization

We review results, adjust the content/strategy if needed, and keep your campaigns aligned with what’s working.

    social media monitoring guide

    FAQs About MARION’s Social Media Marketing Services

    Have questions about how MARION helps businesses grow through social media? We’ve answered the most common ones here. If you don’t see what you’re looking for, reach out. Our team is happy to help!

    Which social media platforms do you manage?

    We work with all major platforms including Facebook, Instagram, LinkedIn, X, and YouTube. If your business is active on other platforms (or looking to expand) we’ll align your social media strategy with where your audience spends time and how they engage with brands.

    How often will you post on my social channels?

    Post frequency depends on your plan and goals. Most clients see results with a consistent posting schedule, typically 3-5 times per week. We’ll work with you to determine the right cadence based on your audience and digital marketing objectives.

    Can MARION create content for my social media channels?

    Yes. Our in-house team creates custom content that fits your brand and goals. This includes post copy, graphic design, and occasionally short-form video. We develop messaging that fits your tone and encourages real interaction with your audience.

    Is social media marketing right for my industry?

    Almost every industry can benefit from smart social media marketing. Whether you’re in oil & gas, medical, legal, education, financial, etc., social platforms help you build brand awareness, connect with your audience, and drive traffic to your website. You’ll get a successful social media strategy to fit your market and goals.

    Do you run paid social media marketing campaigns too?

    Yes. In addition to organic content, our team runs paid campaigns across platforms like Facebook, Instagram, and LinkedIn. We handle audience targeting, ad creative, budget management, and reporting to help you get the best ROI.

    Can I approve posts before they go live?

    Absolutely. We offer a content approval process where you can review posts ahead of time. You’ll have visibility into everything before it’s published.

    Can you coordinate social media with our other marketing efforts?

    Definitely. As a full-service digital marketing agency, we sync your social media with your website, email campaigns, SEO strategy, and PPC. This creates a consistent brand presence and helps your channels work better together.


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