As the Texas film scene continues to grow, it’s not just filmmakers who are reaping the benefits — businesses and brands have an opportunity to shine, too. The intersection of marketing and the film industry presents a unique chance to align your company with creative projects, tap into new audiences, and build partnerships.
The Rise of Texas as a Film Hub
Texas has long been a desirable location for filmmakers due to its diverse landscapes, talented workforce, and favorable production costs. Over the last decade, however, the Texas film industry has seen a notable boom. Cities like Austin, Dallas, Houston, and even smaller towns have become sought-after destinations for independent filmmakers and major studios. With its sprawling desert landscapes, bustling urban centers, and lush countryside, Texas offers a wide variety of backdrops that can stand in for nearly any location.
Statewide initiatives like the Texas Film Commission’s production incentives have further fueled this growth. By offering financial incentives and tax rebates for film and television productions, Texas has attracted major projects like The Texas Chainsaw Massacre reboot, TV shows like Fear the Walking Dead, and even portions of blockbuster films like The Tree of Life and Boyhood.
Austin, in particular, has emerged as a creative hotspot. With high-profile events like SXSW and the Austin Film Festival, the city has become a mecca for independent filmmakers and media professionals. Filming for the second season of 1923, a Yellowstone spin-off, is even set to take place in Austin this year.
Sponsorships
One of the simplest ways to tap into the Texas film scene is through event sponsorships. Film festivals, premieres, and local screenings offer plenty of opportunities for brands to sponsor events that attract a captive audience. By aligning your brand with an exciting, creative project, you can increase brand visibility and positive associations with the arts and entertainment community.
For example, sponsoring a Texas film festival allows you to connect with film lovers, creatives, and influencers, all while showcasing your brand in a fun setting. Things like branded swag, logo placements, or even a custom booth at the event can create lasting impressions and increase your reach in key markets.
Digital Campaigns
Beyond the screen, brands can ride the wave of excitement around Texas-based films with digital marketing campaigns. As productions are announced or films premiere, brands can create campaigns that tie into the buzz surrounding these projects. You could run a social media contest that asks fans to guess key locations in a Texas film or offer special promotions tied to a movie release.
Using hashtags, behind-the-scenes content, and exclusive interviews with filmmakers or cast members can boost engagement and create a narrative that your audience connects with. Use local film releases as a springboard to amplify your digital presence while celebrating the growth of Texas’ entertainment industry.
Local Partnerships
Finally, consider how you can collaborate with local film projects on a more community-focused level. Working with Texas-based production teams or supporting local independent filmmakers not only boosts your brand but also strengthens your ties to the local creative community. Hosting events, offering your space or resources to productions, or even providing local businesses as filming locations can go a long way in building goodwill and generating brand awareness.
The Bottom Line
As the Texas film industry grows, so do the opportunities for businesses to step into the spotlight. From event sponsorships to digital campaigns, brands can tap into the booming Texas film scene to grow their marketing efforts and gain visibility. The opportunities to boost your brand are endless!
Want to read about another Texas trend? Check out our blog on the rise of Western wear and how it’s making waves in 2024!
