The passion for football runs deep in Texas. High school, college, or pro — every game draws in thousands of fans, creating a vibrant atmosphere that businesses can tap into. Here, we’ll show you how to align your marketing with this upcoming football season and score some wins for your business.
The History of Marketing and Football
The relationship between advertising and football season has quite a history. Since the early days of televised football games, brands have recognized the massive potential of reaching a captive (and enthusiastic) audience. The Super Bowl, in particular, has become synonymous with groundbreaking commercials that often steal the spotlight alongside the game itself.
Over the decades, companies have leveraged football’s immense popularity to create memorable campaigns that resonate with viewers. From iconic TV ads to stadium sponsorships and everything social media, the history of advertising during football season shows how brands have evolved to capture the passion and attention of fans. And today, with the rise of digital platforms, the possibilities for creative football-themed marketing campaigns are endless, allowing businesses to engage audiences in new and innovative ways.
Marketing Campaign Ideas for Football Season
Football season is the perfect time to get creative with your marketing campaigns. The excitement, the camaraderie, and the sheer passion of fans create a unique environment where brands can make a big impact. Here are four creative marketing ideas to help your brand this football season.
1. Fan Loyalty Program
Create a football-themed loyalty program where customers earn points for every purchase, just like a team earns points for every touchdown. Points could be redeemed for game-day merch, exclusive discounts, or even tickets to a local game. This not only boosts sales but also keeps customers engaged throughout the season.
2. Local Team Sponsorship
Partner with a local high school or college football team and sponsor their games. Offer branded merchandise, set up a booth at games, or run special promotions for fans. This not only aligns your brand with the football season but also deepens your connection to the community.
3. Game Day Recipe Contest
Host a contest where customers submit their “best game day recipes.” Feature the winning recipes on your website’s blog, social media, or even in your office. This ties your brand to the football season and encourages user-generated content that you can share.
4. Tailgate Kit Giveaway
Create a branded tailgate kit that includes everything fans need for the perfect game day: snacks, branded gear, drinkware, and more. Run a giveaway campaign where customers can enter to win by making a purchase or sharing your content on social media. This not only promotes your brand but also enhances the game day experience for winners.
Score Big with MARION’s Marketing Expertise
Now is the time to gear up, get in the game, and make the most of this prime marketing opportunity.
At MARION, we specialize in creating tailored strategies that resonate with your audience and drive results. Whether you want to fully outsource your marketing or just need help with a design project, we’re here to help. Get in touch with our team today!
