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Back-to-School Marketing Lessons for B2B Brands
Read more >: Back-to-School Marketing Lessons for B2B BrandsAs summer winds down and the back-to-school season approaches, it’s a key time for businesses to sharpen their marketing strategies. While this time of year is traditionally focused on students and educators, B2B companies can also use this back-to-school energy to reconnect with clients, refresh their branding, and set the …
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Marketing vs. Advertising: Which One Should You Focus on First?
Read more >: Marketing vs. Advertising: Which One Should You Focus on First?For many small business owners, the terms “marketing” and “advertising” get tossed around like they’re the same thing. But understanding the difference (and the order in which to tackle them) can mean the difference between wasted spend and long-term growth. So, which one comes first: marketing or advertising? If you’re …
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What is Direct Marketing? Definition, Benefits, and When to Use It
Read more >: What is Direct Marketing? Definition, Benefits, and When to Use ItToday, business owners and marketers are surrounded by buzzwords. “Brand marketing.” “Performance marketing.” “Integrated campaigns.” But in the middle of it all, there’s one strategy that continues to bring in real, measurable results: direct marketing. So, what is direct marketing? At its core, direct marketing is about reaching the right …
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GEO vs. SEO: What’s the Difference and Why It Matters
Read more >: GEO vs. SEO: What’s the Difference and Why It MattersGenerative Engine Optimization (GEO) is an extension of the same principles, adjusted for AI-generated results like those from Google SGE, ChatGPT, and Gemini. If your content is clear, useful, and built on real expertise, you’re already in a strong position. What is SEO? Search Engine Optimization (SEO) is the long-standing …
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How Superman Marketing Balances Mass Appeal with Fan Centricity
Read more >: How Superman Marketing Balances Mass Appeal with Fan CentricityIn a marketing universe crowded with reboots, remakes, and relaunches, DC’s 2025 Superman: Legacy campaign has pulled off something rare: it speaks to everyone without watering down its message. The movie hits theaters on July 11, and analysts already expect it could cross the $1 billion mark globally thanks to …
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Generative AI & GEO Explained: What it Means for Your SEO Rankings
Read more >: Generative AI & GEO Explained: What it Means for Your SEO RankingsHave you noticed a drop in your website’s traffic and search rankings? You’re not the only one. Many businesses are experiencing a decline in organic search results. It’s no surprise that one of the biggest reasons is how AI (and a growing focus on Generative Engine Optimization aka GEO) is …
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AI for Small Business: The Smarter Approach to Marketing
Read more >: AI for Small Business: The Smarter Approach to MarketingAI is no longer a term reserved for big brands with massive budgets. In 2025, small teams can now tap into smart tools that automate tasks, personalize content, and analyze data. How Small Businesses Are Using AI in Marketing Today If the idea of using AI sounds intimidating, don’t be …
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What You’ll Learn from a Social Media Audit (+ Free Checklist)
Read more >: What You’ll Learn from a Social Media Audit (+ Free Checklist)Most businesses are active on social media. But ask yourself this: do you really know what’s working? Are your posts bringing in the right people? A social media audit can help answer these questions for you. It gives you a clear view of your current performance, identify what needs fixing, …
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How to Build a Better Email Marketing Customer Journey
Read more >: How to Build a Better Email Marketing Customer JourneyWhen the temperature rises and inboxes get flooded, most emails go unread. Not because people don’t check their emails, but because what lands in their inbox doesn’t match where they are in their decision-making process. That’s why you need a well-built email marketing customer journey. So don’t just write more …
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