A bad user experience, also known as “Bad UX”, is something probably every company has from time to time. We tend to think of digital interfaces when we think of UX. However, that association derives from the time the term “user experience” first originated in the 1990s, when widespread use …
How to Create Responsive Display Ads for Google Display Network that Perform
Display ads are an incredible way to capture the attention of your audience in a visually appealing way, increasing visibility and maximizing exposure. As Google boasts, you can reach 90% of Internet users worldwide through the Google Display Network. You can use display ads to increase brand awareness to those …
COVID-19 Digital Marketing Strategy
Speaking strictly from a marketing perspective, the COVID-19 pandemic has transformed the current marketing landscape. Original marketing plans are being thrown out the window and we are faced with yet another challenge: constructing completely new strategies in this previously uncharted territory. While you can still market yourself during this time, …
Content Marketing During COVID-19 – The Right Way
You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to …
UX Design vs. UI Design: How Are They Different?
UI and UX design are often confused with each other. While they can overlap, they are substantially different concepts. So, what exactly is the difference between UI and UX? In this blog post, we’ll aim to explain the two processes in simple and easy to understand terms and how they …
![Generate ROI with Content Marketing for Manufacturers [W/ Examples]](https://www.marion.com/wp-content/uploads/2020/04/content-marketing-for-manufacturers-ft.jpg)
Generate ROI with Content Marketing for Manufacturers [W/ Examples]
Too many B2B marketers aren’t taking advantage of content marketing, which can cost less than other traditional marketing methods and generate more business leads. According to DemandMetric, content marketing costs over 60% less than traditional marketing and creates three times as many leads. Discover how your industrial company can develop …
MARION Integrated Marketing Sponsors WordCamp Houston 2020
Houston, TX — 3/12/2020 — Texas-based marketing agency, MARION Integrated Marketing, has become a Community Sponsor for WordCamp Houston 2020. WordCamps are volunteer-organized, nonprofit conferences about WordPress, marketing, design and web development that began in 2006. WordCamp Houston is happening May 9th and 10th this year at Hilton Houston NASA …
Social Media for Manufacturers – How to Get B2B Social Media Marketing Results
Social media marketing for B2B may be less straightforward than B2C marketing, but it’s just as important in building your brand and business. In this blog post, we’ll walk you through which platforms you need to be on as a manufacturer, why it’s an important part of marketing for manufacturing …
SEO For Manufacturing Companies – B2B Industrial SEO Tips
Industrial manufacturing is typically a very B2B-oriented industry and you may be wondering what the rules and best methods are when it comes to SEO for manufacturers. After all, this channel has a majority stake in the success of digital marketing for manufacturers. In this blog post, we will discuss …