Met Gala season is here — where fashion, art, and culture collide on the red carpet in a spectacular display of creativity and innovation. As marketers, we can learn valuable lessons from this iconic event, renowned for its bold statements, unforgettable moments, and celebrity-filled guest list. Marketing Secrets of the …
Nostalgia Marketing in the Age of Gen Z: Connecting Past with Present
Raised in the era of smartphones and social media, Gen Z is known for its tech-savvy nature and short attention spans. However, there’s a powerful tool that marketers can leverage to capture the attention and loyalty of this generation: nostalgia. How Nostalgia Can Win Over Gen Z Nostalgia marketing involves …
Navigating the TikTok Ban for Marketers
The TikTok ban situation in the US involves government concerns about security and privacy, leading to proposed legislation and state-level actions to restrict the app. While TikTok has responded to global bans and made efforts to address concerns, opinions among the public are split right down the middle. As the …
Marketing Strategies Inspired by Spring Training
As the air begins to warm and the sounds of baseball fill the stadiums, it’s not just athletes who are gearing up for the season ahead. While Spring Training is all about perfecting plays and honing skills on the field — it’s also a powerful metaphor for businesses looking to …
March Madness Marketing Opportunities Brands Need to Know
With its widespread popularity and huge fan base, it’s no surprise that March Madness presents a prime opportunity for companies to connect with consumers on a personal level and drive meaningful engagement. In this blog, we’ll share insights into why March Madness is a fantastic business opportunity and provide examples …
How Austin Businesses Can Capitalize on SXSW
For local businesses, SXSW represents more than just a week-long event — it’s an opportunity to showcase their unique offerings to a global audience and capitalize on the influx of visitors to the city. Find out how businesses in Austin can use SXSW to boost their marketing efforts and connect …
How the Houston Rodeo’s Marketing Ropes in Crowds Year After Year
The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance …
Analyzing the Most Successful Super Bowl Ads of All Time
Over the years, the Super Bowl has birthed some of the most iconic and memorable commercials in marketing history. Let’s dive into the archives and analyze the most successful Super Bowl ads of all time. The Classics From Apple’s iconic “1984” ad to Coca-Cola’s heartwarming polar bears, these ads have …
How To Write An Effective Corporate Mission Statement (with Examples)
Crafting an effective corporate mission statement is a cornerstone of defining a company’s identity, purpose, and values. It not only communicates to stakeholders, including employees and customers, but also sets the tone for the company’s culture and strategic direction. What Is a Corporate Mission Statement? A mission statement is a …