As we quickly approach summer and the inevitable 100-degree weather in Texas, it’s time to think about how to keep your business cool in the heat of competition. Summer offers unique opportunities to engage with your audience in fun and refreshing ways. Here are some creative summer marketing ideas to …
How to Connect with Customers with Hyperlocal Social Media Marketing
Ever wondered how to use the power of social media to connect with your local community and boost your business? One strategy that has gained a lot of traction is hyperlocal social media marketing. This approach focuses on reaching potential customers within specific locations, allowing brands to tailor their messaging …
Marketing Tips Inspired by the Met Gala
Met Gala season is here — where fashion, art, and culture collide on the red carpet in a spectacular display of creativity and innovation. As marketers, we can learn valuable lessons from this iconic event, renowned for its bold statements, unforgettable moments, and celebrity-filled guest list. Marketing Secrets of the …
Nostalgia Marketing in the Age of Gen Z: Connecting Past with Present
Raised in the era of smartphones and social media, Gen Z is known for its tech-savvy nature and short attention spans. However, there’s a powerful tool that marketers can leverage to capture the attention and loyalty of this generation: nostalgia. How Nostalgia Can Win Over Gen Z Nostalgia marketing involves …
Navigating the TikTok Ban for Marketers
The TikTok ban situation in the US involves government concerns about security and privacy, leading to proposed legislation and state-level actions to restrict the app. While TikTok has responded to global bans and made efforts to address concerns, opinions among the public are split right down the middle. As the …
March Madness Marketing Opportunities Brands Need to Know
With its widespread popularity and huge fan base, it’s no surprise that March Madness presents a prime opportunity for companies to connect with consumers on a personal level and drive meaningful engagement. In this blog, we’ll share insights into why March Madness is a fantastic business opportunity and provide examples …
How Austin Businesses Can Capitalize on SXSW
For local businesses, SXSW represents more than just a week-long event — it’s an opportunity to showcase their unique offerings to a global audience and capitalize on the influx of visitors to the city. Find out how businesses in Austin can use SXSW to boost their marketing efforts and connect …
How the Houston Rodeo’s Marketing Ropes in Crowds Year After Year
The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance …
Analyzing the Most Successful Super Bowl Ads of All Time
Over the years, the Super Bowl has birthed some of the most iconic and memorable commercials in marketing history. Let’s dive into the archives and analyze the most successful Super Bowl ads of all time. The Classics From Apple’s iconic “1984” ad to Coca-Cola’s heartwarming polar bears, these ads have …