Founded in 2002, LinkedIn stands as one of the world’s most-preferred social networks for many years, but even with a current user base of over 900 million, there exists a vast difference between the platform and others, such as Instagram and TikTok. Most of its users are professionals looking to …
How to Clear Browser Cache
Browsers store pages you visit in the browser cache and use it to redisplay them quickly. However, when changes are made to a website, the browser cache may prevent you from seeing the changes immediately. To ensure you see the most up-to-date page version, you must perform a hard refresh, …
Boost Your Organic Social Media Marketing with These 12 KPIs
There are nearly five billion social media users worldwide. Business owners are keenly aware of this, as social media has overtaken paid search as an advertising channel by $2 billion. More of this generation anticipates spending their money on products found via social media platforms. While social media marketing is …
Understanding Marketing Goals and Objectives + Examples
When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
How to Create a Content Calendar + Free Template for Blogs & Social Media
In the words of billionaire tech mogul Bill Gates, “Content is king.” On the internet, knowing you need to produce content to build your brand is one thing, but finding and implementing a successful content strategy takes deliberate effort. A content planning calendar (also known as an editorial calendar) will …
How to Stay Ahead of Google Algorithm Updates
This past March, Google rolled out another core algorithm update, which has had the SEO community buzzing about how it will impact website rankings. While the full effects of this update have likely not been observed, it is important to understand that measures can be taken to minimize the impact …
Top 10 Channels Used in Integrated Marketing Campaigns
One of the best ways to ensure you have a consistent marketing strategy is to engage in integrated marketing. But what is integrated marketing? It’s the process of unifying various advertising mediums in order to seamlessly deliver a cohesive message. This means that whether you visit the organization’s website, browse …
Growing Your Corporate Identity with Integrated Marketing
Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
MARION Announced as a 2023 Local Excellence Award Winner by UpCity
We are excited to announce that the MARION team has been recognized as one of the top B2B service providers of 2023 in Houston by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity …