Think Points, Not Hours
Forget about tracking hours — at MARION, we use a points system that gives you the flexibility to get exactly what you need, when you need it. Each project, task, or service is assigned a specific number of points, allowing you to allocate your resources where they’ll make the most impact. Need more design this month and less SEO? No problem. Our points system adapts to your needs, giving you control without the hassle.
How We Track Your Progress
Here’s how we track your progress at MARION.
Marketing Strategy Road Map
Your Marketing Strategy Road Map is like your marketing GPS. Created by your Account Executive, this plan sets your goals and outlines the tactics we’ll use to hit them. We’ll get this to you within two weeks of our kickoff meeting. And don’t worry, we update it every quarter to keep things fresh and on track. |
Quarterly Strategy Review
Every three months, you’ll catch up with your Account Executive to see how we’re doing against the goals in your Road Map. We’ll review what worked, what didn’t, and plan the next steps for the coming quarter. Plus, we’ll dive into metrics to see how well our tactics are performing. |
Progress Review Calls
We’ll set up regular calls with your Account Executive to keep everything moving smoothly. These chats, usually monthly, will cover current action items, upcoming plans, and any other needs that pop up. If your marketing plan involves many elements, we might touch base more often to stay on top of things. |
Monthly Reports
You’ll have the option to get a monthly snapshot of your marketing performance, highlighting key metrics and how well things are going. Depending on the tools we’re using, you might even access real-time updates online to keep track of progress. |
FAQs About Our Outsourced Marketing Services
Running a business isn’t easy. You already know that. You have to wear different hats throughout your day. Marketing shouldn’t be one of them.
Whether you’re launching a new business, introducing a new product or service, or looking to hit the next level of growth, using MARION as your outsourced marketing department will give you time to stick to what you do best.
What Is Outsourced Marketing?
Outsourced marketing services are meant to supplement or replace the need for W-2 marketing employees at your company. Generally, a small business owner or operations manager will regularly communicate with your outsourced marketing department to set and adjust marketing goals and discuss ongoing results.
In-House vs. Outsourcing Marketing
In-house marketing requires you to staff specialized marketing employees at your business. This means that you are responsible for the related payroll taxes and industry training.
Outsourced marketing services are done by an outside company (like MARION) that already has processes in place for skills-related training and specialization.
Can You Outsource Marketing Effectively?
Many business owners have a healthy skepticism for hiring an outsourced marketing department. For the best results, we recommend learning how to choose a good marketing agency before choosing a firm that’s right for you.
The right firm will reduce the stress surrounding marketing, and affect very profitable marketing results for your company. See one of our B2B marketing case studies for an example of outsourced marketing solutions that work!
Outsourced marketing for small businesses affords you more time to focus on business operations and customers. Owning a small business requires large amounts of time and energy, and spreading yourself too thin is a common problem.
Using an outsourced marketing director can give you the time and energy needed to grow a successful business.
Benefits of Outsourcing Marketing
According to the SBA, a W-2 employee can cost 25% to 40% more than just their salary due to unemployment taxes and other benefits. Paying for outsourced marketing support is a good way to eliminate those additional costs.
An outsourced marketing agency also keeps several specialized marketing strategists, designers, and developers on staff to make sure all of your needs are covered. The associated costs of hiring specialized experts at your company would be significantly larger than trusting your marketing to an outsourced team.
How Much Does It Cost to Outsource Marketing?
To reap the fullest benefits of outsourcing marketing to an expert agency, we recommend starting with our full-service marketing package at $4,000 per month.
This basic outsourced marketing services package is the equivalent of hiring a $38,400 employee (with the 25% additional payroll taxes), however, when you opt for an outsourced agency for marketing, you get an entire team of experts.
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