Your Google Ads budget is arguably just as important as your keywords and your ads. You need an adequate budget to ensure you’re getting visibility for your chosen keywords, but you should also monitor how much you’re spending so you don’t go over budget. See editor’s note about April, 2020 …
Differences Between Cost-Based Pricing and Value-Based Pricing in Marketing
If anyone tells you there are hard and fast rules when it comes to pricing marketing services, they’re lying. Marketing fees and pricing structures can range from downright cheap to obscenely expensive. Setting the right pricing structure can make or break a business. That’s why it’s vitally important that business …
What is the Rule of 7 and How Can It Help Your Business?
Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago, and applying them to your current strategy and process can be a great way …
![4 Types of Digital Marketing Campaigns for B2B [with Examples!]](https://www.marion.com/wp-content/uploads/2019/05/types-of-digital-marketing-campaigns.jpg)
4 Types of Digital Marketing Campaigns for B2B [with Examples!]
Now that the digital age is in full swing, traditional B2B marketing strategies and tactics are no longer the most viable choice for your brand. Constantly evolving technology requires an approach that’s more fluid in nature. If you’re not able to meet the expectations of your audience, your digital campaign …
4 Top Marketing Mistakes & Errors You Can Stop Making Today!
By this point, we’ve all been relentlessly beaten over the head with marketing advice from thousands of digital marketing “gurus.” Frankly, everyone has a “magic bullet” that’ll make your marketing campaigns successful. And while there’s plenty of great advice out there, the best teacher is often failure. Fortunately, you don’t …
4 Key Metrics to Measure for Social Media Goals
Social media is one of the most powerful tools businesses have in reaching modern consumers. In fact, 69% of U.S. adults and 45% of the total world population use at least one social media platform. In the coming years, social media’s popularity will continue to grow with social media penetration …
6 Essential Tips for Creating an Online Web Presence for Your Business
For new or established businesses, online marketing is a huge opportunity for brand and financial growth. Learning how to improve your online presence will take your business to new heights, but it can seem daunting without the right guidance. What Is an Online Presence? An online presence is the representation …
![How to Write a Design Brief for Graphic Designers [w/ Template!]](https://www.marion.com/wp-content/uploads/2019/04/how-to-write-a-brief-for-a-graphic-designer.jpg)
How to Write a Design Brief for Graphic Designers [w/ Template!]
A good design brief template is like a map. Without it, you’re going to get lost. Writing a design brief for graphic designers requires attention to detail as you attempt to communicate the scope and goals of your project. Before jumping in with both feet, you need to have a …
7 B2B Marketing Strategies for IT Companies
In today’s market, promoting services from one business to another has become a common practice. Trends give rise to new strategies which need to be employed to stay ahead of competitors and to draw in customers. Information technology companies face marketing challenges unique to their field, though an abundance of …