Whether you’re an agency, in-house, or DIY marketer for your own company, you know how critical your website is to the success of your business. Unfortunately, some businesses invest tens of hours and thousands of dollars into their websites without considering how they will attract visitors and generate business leads. …
How to Choose Your Brand Colors
Your brand colors are the foundation for your business’s visual aesthetic. Choosing brand colors seems simple enough, but it is a deceptively large investment that should be approached carefully. The branding color scheme you choose will be consistently displayed through your logos, websites, advertisements, literature, products, and more. Brand Color …
Google Ad Grants (Google AdWords) for Nonprofits
As a nonprofit organization, gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was created to help you spread the word in a meaningful and targeted way. What …
Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
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A Guide to Developing a Brand Strategy with Examples [+ Free Template!]
What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …
What Makes a Good Website? – Effective Business Website Design
Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
8 Easy Ways to Grow Your Company’s LinkedIn Page
If your business is mostly B2B, LinkedIn is a necessary tool to connect with industry peers and potential clients. Whether you’ve just created a new LinkedIn company page or you’re looking for ways to grow your follower count, here are some LinkedIn company page tips to get you started. 1. …
School Marketing Ideas for Private & Charter Schools
Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
Say Cheese to Video Marketing
Why Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …