As a small business owner, marketing may not be one of your core competencies. Sure, you’ve read up on some of the best small business marketing strategies that work for the other players in your industry, but that doesn’t mean you’re ready to do your own marketing. One complicated but …
Average CTR for Google Ads – What Is a Good CTR for Google Ads?
Marketing has always been an integral part of a business’ success. Therefore, it’s no surprise when we witness the continuous changes and developments that are taking place in the world of marketing. For a business owner or small business marketing manager, it’s important to ensure that sufficient attention is paid …
6 Strategies for Marketing Your Small Business in Houston, TX
Houston, Texas is a big city, and it’s one of the most competitive markets in the country to run a small business. Houston is home to more than 100,000 small businesses. With so much competition, finding loyal customers can be a real challenge. If you’re looking for marketing strategy help …
Creating a Brand Name for Your Business
When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name …
SEO vs SEM: How To Do Both
**Post Update** I composed a new SEO Rapper song called, #SEOvsSEM that should help drive home the point. Check it out. As an SEM specialist, much time is spent doing search engine optimization and managing pay per click ads. Both forms of search engine marketing require a certain level of …
3 Advantages of Using Advertising Agencies for Your Business
If you’re a business owner, you know that it’s tough to reach your intended audience. Without a strategic advertising plan, you will never achieve sustained growth. Because it’s such a complex and sophisticated industry, many developing businesses are not able to effectively maintain a productive advertising schedule. This is a …
State of the Art Website Design in 2019
When someone first encounters your website, you have a few seconds to convince your visitor they have arrived on a site worth some of their precious time. To make that first positive impression, it almost goes without saying your site must display quickly and navigate easily on a mobile phone, …
Using Emphasis for More Effective Designs
Imagine a motivational speech or sales presentation in which every word was spoken without a pause or change in tone. Would the speaker’s message be interesting or memorable? Would you be persuaded to buy their product or excited to pursue their advice? Even if the speaker really believes the product …
SEO for Law Firm Websites in Houston & Austin – What You Need to Know to Be On Top
We work with many law firms and one of the biggest challenges for any new or established law firm is generating a steady stream of website traffic. While there are countless ways that you can address this need, it should almost go without saying that focusing on your search engine …