One of the often overlooked and under-discussed topics of web design is the amount of time, effort, and money some companies put into building websites that are simply not effective. But, what makes an effective website? There are many elements that make up a website design. These elements vary in …
Use SEO for Plastic Surgeons to Attract Your Target Audience
Cosmetic surgery SEO has the potential to attract the right visitors at the right time. Using this proven marketing strategy has the potential to generate significant ROI by attracting only the most relevant audience to your practice. What Is SEO for Plastic Surgeons? SEO for cosmetic surgeons stands for “search …
The Facebook News Feed Update: What You Need to Know
A couple weeks ago, Facebook dropped a virtual bomb on the Social Media Marketing community, and it’s just a reminder that what happens in the real world often has consequences in the digital space as well. Facebook has made its fortune on the idea of keeping you connected with friends, …
Top 5 Benefits of Business Blogging
Today, having a company website is no longer enough to stand out among the thousands of competitors you compete with in the digital space. Blogging isn’t just a place to host your company press releases, it’s about providing valuable content to your future customers. What is Business Blogging? Business blogging …
7 Small and Mid-Sized Business Marketing Trends for 2017
There are many questions and undoubtedly surprises in store for 2017. Part of the fun of the new year for marketers is making predictions regarding what the next big thing will be. Small to mid-sized businesses, however, may find that the hottest trends might not always be the most relevant …
The Elements of Good Web Design Branding
Few things in marketing can drive straight to the bottom line of your business like a well-converting website. Your website could be the difference between a struggling startup and a thriving trend-leader. We frequently discuss the impact that your website can have on your business, but less frequently dive into …
5 Ways You Should Be Using Video Marketing
Did you know, internet video traffic is expected to be over 80% of all consumer traffic in the next four years? The digital landscape has constantly been changing for the last ten years. If by now you haven’t heard all the rage about video content, and how it can drastically …
In-house vs. Outsourced Marketing
Your company’s marketing strategy is an important part of your business growth plan. It helps you acquire more customers, stay connected with your current buyers, and boost your revenue. Determining the kind of marketing team you will need to create and execute your marketing strategy is one of the most …
The Fastest 8 Point Checklist to Launch a New Website in 2019
I spend hours doing SEO and PPC every day. When done effectively, search engine marketing should generate great results. The challenge comes when a new client hands you a website to optimize, and you didn’t design or have any input on the design or production. This happens more than …