For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, …
Have You Been Instagram Shadowbanned?
Everything you need to know about the Instagram shadowban. Have you been doing everything you possibly can to make sure that your Instagram post gets the most impressions and it just seems to be going nowhere? Or maybe you’ve been killing it on Instagram and recently noticed a sudden decline …
Win at marketing – Run a marathon, not a sprint
I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
Winning In Search Engines with Influencer Marketing
Influencer marketing is big with companies looking to reach people in new ways. After all, the average consumer is more marketing savvy than ever and it is easy to become “white noise.” More and more companies are looking for creative ways to reach their potential customers and effectively deliver their …
6 Simple Tips for Greater Returns from Your Emails
Email marketing plays a major role in the marketing mix of many businesses, both brick-and-mortar and online. And there is a good reason for that. A recent report by the Radicati Group found that: Half of the world’s population is using email in 2017. In 2017, the total estimated number of …
Should You Let Interns Handle Your Social Media?
Each year more companies realize the importance of being on social media. For many small to mid-sized businesses, it has been a neglected piece of the marketing puzzle because managing each social media account can be very time-consuming. Business owners would much rather spend that time closing the next major business deal instead of being on a computer …
Three Local Marketing Strategies That Work
If you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …
Is a DIY website right for your business?
I’m sure you’ve seen the ads for companies like Wix and Squarespace. They offer free or low-cost DIY websites that are “all you need” or “stunning.” The question is, as a small to mid-sized business owner or marketer, is a DIY website like this really “all you need?” There are a …
Your Outdated Print Collateral Is Bad for Business
Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …