Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …
10 Reasons to Build Your Website on WordPress
If you are in the process of evaluating your current company website, looking for a custom web design company to build or redesign your company website, or considering adding new features or functionality to your existing company site, you will at some point have to decide which platform you want …
Is It Time to Refresh Your Logo?
Your logo holds a lot of meaning to you, and it should. It represents something that you’ve worked hard to build and cultivate. And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …
Inbound vs. Outbound Marketing for SMBs
Whether you work in marketing or are a business owner trying to increase brand awareness, you’ve likely heard about both inbound and outbound marketing. Maybe you’ve even used their various techniques, whether you realized it or not. But if you want to be as effective as possible, it’s important to …
4 Must-haves in Your Marketing Plan for Small Business
Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well. On the flip side, business owners often get lost in the hunt for leads and …
6 Common SEO Mistakes Affect Your Rankings
It’s hard to be number one. It’s hard to get there, and it’s hard to stay there. It’s true whether you are talking about sports, business, or how well your website shows up in search results. In fact, the better optimized your site is, the harder it becomes to optimize …
How to Hack the Facebook Algorithm to Your Benefit
Have you ever wondered why, every time you log onto Facebook, you typically see the same people, groups, and company pages showing up repeatedly on your News Feed whereas other people and pages you may be following are never there? Or maybe you’ve got a business page that has over …
How To Respond To Negative Feedback Online
Your social media account is the most public facing component of your brand. When managed properly, each social media platform can offer endless growth possibilities for your business. However, as anyone who has spent a great deal of time on social media knows, it’s not cute kittens and rainbows all …
Does Your Website Pass The Performance Test?
Your website is a vehicle for delivering your marketing message, selling your products, and communicating with your target audience. And like any other vehicle, your website needs to be properly built and well maintained to perform at its best. In this post, we will look at several tools that you …