If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
10 Most Effective Social Media Campaigns of All Time
A successful social media campaign isn’t easily defined. Usually, high rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However, the most memorable and award-winning social media campaigns are set apart because of their creativity and innovation. 10 Best Social Media Campaigns When …
How to Choose Your Brand Colors
Your brand colors are the foundation for your business’s visual aesthetic. Choosing brand colors seems simple enough, but it is a deceptively large investment that should be approached carefully. The branding color scheme you choose will be consistently displayed through your logos, websites, advertisements, literature, products, and more. Brand Color …
Google Ad Grants (Google AdWords) for Nonprofits
As a nonprofit organization, gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was created to help you spread the word in a meaningful and targeted way. What …
Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
A Guide to Developing a Brand Strategy with Examples [+ Free Template!]
What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …
School Marketing Ideas for Private & Charter Schools
Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
WordPress Editing Tips, Part 2: Images
You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
Why Founders Being the Company Face Can Be Harmful
Most companies benefit when a strong and reliable face can represent their business. In most cases, this is a good thing. However, at other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified …