What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
How to Do SEO for a New Website – 9 Step Checklist
Launching a new website is a big step for your business. Whether you’re replacing an old website or you’re breaking new ground, you stand to gain a lot from this new digital marketing tool. Avoid the common trap that many businesses fall victim to – designing sites for visual appeal …
Top Podcasts for Houston and Austin Business Owners
Let’s be honest, traffic in Houston and Austin can be a bear. You live in Katy and work downtown Houston? Sitting in traffic on I-35 at 7:30 in the morning? You spend so much time stuck in traffic, you might as well put that time to good use. Exercise your …
6 Marketing KPIs and Metrics Your Business Should Be Tracking
Tracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
CMS vs. Website Builder
If you’re looking to create your own website, there are two routes you can take. The first option is to use what’s known as a Content Management System (CMS), such as WordPress or Drupal. The second option is to use a website builder, such as Squarespace or Wix. Though the two …
Wix vs. WordPress – Which One Is Better For Your Small Business
If you’ve got a small business and need a website, there are two top-notch website builders to go with: WordPress and Wix. Some experts strongly recommend WordPress because of its popularity and widespread use while others rally behind Wix due to its drag-and-drop functionality that reduces the barrier to entry. …
Digital Marketing for Farm Equipment
Farm equipment, heavy machinery and tractors are huge purchases for most individuals or crews. If you own a tractor dealership or farm equipment dealership, you’ve got the value of a sale down to a science. Now, you just need to move more machines and make more sales. At MARION, we …
WordPress Editing Tips! Part I
For the past several years MARION has built many custom-themed WordPress websites for our customers. WordPress began as a tool for blogging and quickly became extremely popular. Soon the ability to publish “pages” which exist independently outside of blog hierarchy was added, which made WordPress a full-fledged content management system, …
Raster Vs. Vector – Some Clarity on Image Types
There are so many different graphic file formats and image options available, you may be confused about what they are, how they work, and how they can be used efficiently to display images and graphics across different platforms. This article is a quick overview to help you understand which types …