Writing an effective and engaging About Us page involves finding the right balance between following digital marketing best practices while avoiding the formulaic. A good About Us page should establish your authority, outline your experience, and tell your company’s story in a way that showcases the brand’s unique personality, voice, …
Traditional Marketing Vs. Digital Marketing – Differences and Benefits
If you’re a business-savvy entrepreneur, you should know that marketing is the lifeblood of any business endeavor. A successful marketing campaign can ensure the enduring success of a business, but it can also drain your accounts and leave you hanging high and dry if you don’t know what you’re doing. …
Average CTR for Google Ads – What Is a Good CTR for Google Ads?
Marketing has always been an integral part of a business’ success. Therefore, it’s no surprise when we witness the continuous changes and developments that are taking place in the world of marketing. For a business owner or small business marketing manager, it’s important to ensure that sufficient attention is paid …
6 Strategies for Marketing Your Small Business in Houston, TX
Houston, Texas is a big city, and it’s one of the most competitive markets in the country to run a small business. Houston is home to more than 100,000 small businesses. With so much competition, finding loyal customers can be a real challenge. If you’re looking for marketing strategy help …
Creating a Brand Name for Your Business
When it comes to creating a brand name for your company you have to be very picky. Frankly, if you go with the first choice that pops up during a brainstorming session, you’re probably asking for trouble. Your brand name is an extension of your business. That means the name …
SEO vs SEM: How To Do Both
**Post Update** I composed a new SEO Rapper song called, #SEOvsSEM that should help drive home the point. Check it out. As an SEM specialist, much time is spent doing search engine optimization and managing pay per click ads. Both forms of search engine marketing require a certain level of …
3 Advantages of Using Advertising Agencies for Your Business
If you’re a business owner, you know that it’s tough to reach your intended audience. Without a strategic advertising plan, you will never achieve sustained growth. Because it’s such a complex and sophisticated industry, many developing businesses are not able to effectively maintain a productive advertising schedule. This is a …
SEO for Law Firm Websites in Houston & Austin – What You Need to Know to Be On Top
We work with many law firms and one of the biggest challenges for any new or established law firm is generating a steady stream of website traffic. While there are countless ways that you can address this need, it should almost go without saying that focusing on your search engine …
Use SEO for Plastic Surgeons to Attract Your Target Audience
Cosmetic surgery SEO has the potential to attract the right visitors at the right time. Using this proven marketing strategy has the potential to generate significant ROI by attracting only the most relevant audience to your practice. What Is SEO for Plastic Surgeons? SEO for cosmetic surgeons stands for “search …