Cosmetic surgery SEO has the potential to attract the right visitors at the right time. Using this proven marketing strategy has the potential to generate significant ROI by attracting only the most relevant audience to your practice. What Is SEO for Plastic Surgeons? SEO for cosmetic surgeons stands for “search …
7 Small and Mid-Sized Business Marketing Trends for 2017
There are many questions and undoubtedly surprises in store for 2017. Part of the fun of the new year for marketers is making predictions regarding what the next big thing will be. Small to mid-sized businesses, however, may find that the hottest trends might not always be the most relevant …
5 Ways You Should Be Using Video Marketing
Did you know, internet video traffic is expected to be over 80% of all consumer traffic in the next four years? The digital landscape has constantly been changing for the last ten years. If by now you haven’t heard all the rage about video content, and how it can drastically …
In-house vs. Outsourced Marketing
Your company’s marketing strategy is an important part of your business growth plan. It helps you acquire more customers, stay connected with your current buyers, and boost your revenue. Determining the kind of marketing team you will need to create and execute your marketing strategy is one of the most …
The Fastest 8 Point Checklist to Launch a New Website in 2019
I spend hours doing SEO and PPC every day. When done effectively, search engine marketing should generate great results. The challenge comes when a new client hands you a website to optimize, and you didn’t design or have any input on the design or production. This happens more than …
Why is no one visiting your website?
For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, …
Win at marketing – Run a marathon, not a sprint
I’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
Three Local Marketing Strategies That Work
If you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …
Is a DIY website right for your business?
I’m sure you’ve seen the ads for companies like Wix and Squarespace. They offer free or low-cost DIY websites that are “all you need” or “stunning.” The question is, as a small to mid-sized business owner or marketer, is a DIY website like this really “all you need?” There are a …