I’m sure you’ve seen the ads for companies like Wix and Squarespace. They offer free or low-cost DIY websites that are “all you need” or “stunning.” The question is, as a small to mid-sized business owner or marketer, is a DIY website like this really “all you need?” There are a …
Your Outdated Print Collateral Is Bad for Business
Too many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …
Does Your Business Need a Brand Story?
Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …
10 Reasons to Build Your Website on WordPress
If you are in the process of evaluating your current company website, looking for a custom web design company to build or redesign your company website, or considering adding new features or functionality to your existing company site, you will at some point have to decide which platform you want …
Is It Time to Refresh Your Logo?
Your logo holds a lot of meaning to you, and it should. It represents something that you’ve worked hard to build and cultivate. And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …
4 Must-haves in Your Marketing Plan for Small Business
Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well. On the flip side, business owners often get lost in the hunt for leads and …
6 Common SEO Mistakes Affect Your Rankings
It’s hard to be number one. It’s hard to get there, and it’s hard to stay there. It’s true whether you are talking about sports, business, or how well your website shows up in search results. In fact, the better optimized your site is, the harder it becomes to optimize …
Does Your Website Pass The Performance Test?
Your website is a vehicle for delivering your marketing message, selling your products, and communicating with your target audience. And like any other vehicle, your website needs to be properly built and well maintained to perform at its best. In this post, we will look at several tools that you …
Your Complete Guide to The Inbound Marketing Methodology
As a business owner or marketer, you know you must tap a number of resources, implore several strategies, and take advantage of many tools to attract your target audience to your brand and convince them to become customers. Online marketing became a core consideration in every marketing plan beginning in …