Should I use SEO or PPC?
For the best long-term and short-term results, we recommend you use a combination of both pay-per-click and search engine optimization strategies. This will help you realize ROI upfront and invest in a successful long-term marketing approach at the same time
HOW TO USE SEO
The nature of organic SEO requires a significant amount of lead time to generate consistent leads. You need time to build industry authority, drive traffic, and gather enough data to optimize the conversion process on your site. This can cause a lag between marketing expenditure and return on investment. To mitigate this, our search engine optimization services recommend a two-pronged approach.
HOW TO ADD PPC TO YOUR SEO EFFORTS
Due to SEO’s long-term needs, you will want to add PPC to your overall strategy. Pay-per-click campaigns offer near-immediate customer conversions but typically require a larger upfront investment. This provides an opportunity for your company to achieve short-term paid gains while investing in your long-term SEO strategy at the same time.
FAQS ABOUT MARION’S SEO SERVICES
Got questions about how our SEO agency can help your business grow?? Here’s what you need to know.
HOW LONG DOES SEO TAKE TO SEE RESULTS?
Search engine optimization takes time to build authority and rankings. While some improvements happen quickly, meaningful digital marketing results typically take several months.
HOW DO YOU TRACK SEO SUCCESS?
We measure success by looking at key metrics like organic traffic, keyword rankings, lead generation, and conversion rates. We provide regular updates so you’re always in the loop on your SEO performance.
WHAT INDUSTRIES DO YOU SPECIALIZE IN FOR SEO?
Our SEO company has worked with a variety of industries, including healthcare, professional services, legal, and manufacturing. Our SEO strategies are customized to fit the specific needs of each industry.
WHAT TOOLS DO YOU USE FOR SEO?
We rely on top-tier tools like Google Analytics, SEMrush, and Ahrefs to track performance, analyze data, and fine-tune our SEO strategies.
DO YOU PROVIDE SEO AUDITS?
Yes, the first step is a thorough SEO audit to identify strengths, weaknesses, and opportunities for improvement in your current strategy.
DO I NEED A NEW WEBSITE TO IMPROVE SEO?
Not necessarily. While a well-structured website can help, our SEO company can optimize your existing site for better performance. If a redesign is needed, we’ll guide you through the process.