What makes March Madness more than just a basketball tournament? It’s a massive marketing opportunity. Millions of eyes are on the games, creating the perfect moment for businesses to connect with customers in a big way. Why March Madness Matters For fans, it’s about the game. For marketers, it’s a …
Sustainability Marketing: How to Build a Brand That Customers Can Trust
Honing your product or service is a key element of running a successful business. But in today’s competitive market, having a great product isn’t enough. You need to stand for something. Buyers today are more conscious than ever about where they spend their money, and environmental awareness has become a …
How Austin Businesses Can Capitalize on SXSW
For local businesses, SXSW brings more than big crowds. It’s a chance to share what makes your brand unique. With thousands of visitors in town, it’s the perfect time to connect with new customers and make a lasting impression. Here’s how you can make the most of it. What is …
How the Houston Rodeo’s Advertising Ropes in Crowds Year After Year
The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance …
Marketing Strategies Inspired by Spring Training
As the air warms and the crack of the bat fills stadiums, baseball season isn’t the only thing getting into full swing. Spring Training focuses on preparation, practice, and fine-tuning skills to help players perform their best when the games count. Businesses can take a similar approach to their marketing …
Is Local Lead Generation Worth it for Your Business?
Local lead generation can be a game-changer for businesses looking to attract nearby customers. But is it the right approach for your business? The short answer: most likely, yes. Let’s break it down and see why local lead generation is a smart investment. What is Local Lead Generation? Local lead …
The Truth About Content Mapping and SEO
If you want to drive more organic traffic and make your content work smarter, not harder, it’s time to take a closer look at how these strategies work together. Here’s everything you need to know about content mapping and SEO. What is Content Mapping? Think of content mapping as a …
Top 10 Channels Used in Integrated Marketing Campaigns
One of the best ways to ensure you have a consistent marketing strategy is to engage in integrated marketing. But what is integrated marketing? It’s the process of unifying various advertising mediums in order to seamlessly deliver a cohesive message. This means that whether you visit the organization’s website, browse …
9 Brilliant Examples of B2B Websites for Design Inspiration
Creating a B2B website can be daunting because you want to convey a lot of information at once in a professional manner without losing the visitor’s interest. This is especially challenging because it takes a lot of work to make technical jargon sound exciting. What is a B2B Website? A …